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Direct Marketing Workshop Highlights Farm Diversification in Manitoba
Manitoba farmers explored direct marketing at a CFBC workshop led by Charlie Touchette and Brent Warner. The session emphasized shifting from commodity sales to offering experiences, with examples of farm tourism and value added products. Topics included horizontal and vertical integration, revenue diversification, and practical steps for adding market channels while noting labor and liability challenges. For more information contact MAFRI Russell office or Rural Initiatives in Russell.
MENTIONED IN THIS ARTICLE
Canadian Farm Business Management Council
CFBMC
Charlie Touchette
Brent Warner
Calgary
Commerce
MAFRI
Russell
Manitoba Agriculture, Food and Rural Initiatives Office
Gov.mb.ca