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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
Russell Banner
Location
Russell, Manitoba, Canada
Date
Jan 20, 1910
Page
13
An exchange promotes remedies for chilblains including a mixture of white vinegar spirits of turpentine and an egg shaken until blended, to rub on the brain. If skin is broken an ointment of benzonate of zinc in fresh lard is to be applied several times daily. A scrap ed turnip is claimed to help.
The text argues that branding and persistent advertising sustain product value. It notes Mennen’s million dollar claim for the name and image, and asserts that without ongoing ads a powder or store would lose trade, as public awareness drives business and the name, not the product chemistry, sustains sales.
The Canadian Almanac for 1910, the sixty third in the series, offers valuable data for business and professionals including astronomical calculations complete customs tariff the new French treaty weights and measures and exchange tables and bank information.
An advertisement sales page touts a 496 page volume titled Canadians Dominion and provincial governments and officials with salaries. It claims full militia lists post offices railways consuls clergy and judicial info plus banks stocks life assurance rates and newspaper circulations. It markets the book for 50 cents at The Banner Bookstore.
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