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Farmers must tell their life story to reach consumers
Calvin Daniels discusses how farmers should share the farm narrative to connect with urban consumers. He highlights how agriculture touches daily life from food to clothing and fuel, and notes the challenge of conveying this message beyond local markets to cities like Toronto and New York.
MENTIONED IN THIS ARTICLE
Calvin Daniels
Conmer
North America
Yorkton
Estevan
Biggar
Toronto
Calgary
New York
Tokyo