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Small Western Battery Firm Faces Profits and Peril
A detailed account describes a modest West coast battery maker winning a huge order from a wealthy mail order house. The 25,000 unit deal, with total cost about 4.93 per battery and a lofty price near 100 dollars, yields large profits but jeopardizes the firm’s longer term viability, as quality is sacrificed and the factory risks collapse under competition.
MENTIONED IN THIS ARTICLE
Lucy
Canada
Port Oxford
Orter
Little Western