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What's in the Bowl campaign targets cereal misperceptions
Canada breakfast cereal trade group BCC launches What's in the Bowl a campaign with an interactive website and Facebook page to explain ingredients and nutrition for eight cereals. Ipsos Reid poll shows 40 percent skipped cereal last week. advisers stress cereals can boost iron folic acid zinc B vitamins and fibre while sugar and cost worries remain.
MENTIONED IN THIS ARTICLE
Breakfast Cereals Canada
BCC
Facebook
Ipsos Reid
General Mills
Kelloggs Post Foods
Quaker
Lydia Knorr