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Branding a Town How to define a place through slogans and names
The piece argues for careful branding of communities, noting name changes from history and current debates over slogans. It cites examples like Berlin to Kitchener in 1916 and Edmonton dropping City of Champions, then urges towns to craft clear, appealing brand messages that attract investment and pride, inviting public input.
MENTIONED IN THIS ARTICLE
Berlin
Ont
Kitchener
Tisdale
Sask
Edmonton
City of Champions
Rapid City
S.D
Manitoba
Valley Paradise
Edo
Minnedosa