JUST IN TIME TO MAKEHOLIDAY ENTERTAINING EASIER*♦i1887 ue r. Berghoff'a first Christ-• it *I i mas. ...1934' saw its forty-seventh. deteriorating light•— 4 » v •delicate flavoragainst1*«■ ' k VBetweenthese two dates, it has 4»been served on ’thousands of festive occasions which called ioz'jdld-fashionad, warm-hearted^ rhospitality.JNow;*as another holiday season% -Vapproaches, Berghoff is prepared* ^ rto add more than ever before to your ’ celebration.' f* *, ‘ It is better: the new style cans« Vin which it- is packed permit faster pasteurization and protect. It's easier to serve: the -newcans'fit snugly into your ice box,oool quicker, eliminate [breakageV)and' once emptied they cae ‘be immediately 'disposed of.lt; You don't have to return them.—youpay no deposit on them.v f *. This holiday season - let Bmxg-haft Black Labml (1867) in cans bring to you and your guests anew conception of what beertaste Mhould be and /s.\BERGHOFF BREWING CORPORATIONFort Wayne, IndianaOrder from your nearest dealer orSIDNEY BOTTLING STORAGE, Inc.809 15th Street Phone 191