Space Grabber Faces Mixed Fame In Minneapolis Pitch
New York publicist Jin Moran 51 known for stunts seeks to place sponsor names in press. A Minneapolis Tribune editor ran a straight story about Moran missing his target phrase Lark and describes Moran as a well known, bearded press agent with Goliath build and explorer gaze. Moran promoted a contest for “The Happiest Girl in America” offering a screen test and a new car as the prize.
MENTIONED IN THIS ARTICLE
New York
Jin Moran
Paramount
Moran
America
Btudebaker
Lark
Minneapolis
Mercury
Cadillac
Pontiac
Mich
Imperial Palaces
Orient
Buyck
Austin
Minn
Plymouth Rock
Lincoln
de Soto
How Can It by Anne Ashley
How can I clean waxed artificial flowers The answer suggests wiping with ben gine kerosene or naptha The text also asks how to flavor summer sweet potatoes and how to braise meats Braising involves browning in hot fat then simmering in meat juices or added liquids with small amounts added at a time.
Detroit shifts from seller to listener in consumer era
The Christian Science Monitor notes a 1955 shift toward more college-educated households, many with children and two cars. Detroit adopts a new attitude toward consumer tastes, moving beyond merely presenting cars and urging sales.
MENTIONED IN THIS ARTICLE
Detroit
The
Christian Science Monitor
Jockey Ussery Rises Fast with Cold Cash Mindset
Jockey Robert Nelson Ussery 23, known as Okie, climbs in national rankings as he chases top figures. He trails Shoemaker in wins and purses but has earned over 100000 this year while riding aggressively across dirt tracks in the Southwest and at Saratoga.
MENTIONED IN THIS ARTICLE
Bob Ussery
Fussery
Robert Nelson
Okie
Ussery
Morning Telegraph
Willie Shoemaker
Shoemaker
Vian
Okla
Arkansas
Kate
Oklahoma
New Orleans
Eddie Arcare
Jamaica
Jim Fitzsimmons
Saratoga
Arcaro
New Economy Cars Shift Auto Market in 1960
Business Week highlights a major turn in the 1960 auto market as compact and economy cars draw buyers away from big three brands. Independent makers and foreign firms seize a growing share, with potential buyers forming about a quarter of the market.
MENTIONED IN THIS ARTICLE
Business Week
United States
U.S. News & World Report
Chevrolet
Ford
Plymouth
Athlete Endorsements Hit Big Mark in 1950s Market
The article profiles Frank Scott who builds a stable of top athletes for product endorsements earning profits for players. It notes Burdette’s $15,000 deal, Don Larsen’s $25,000 payoff, and Scott’s push for a star hitting 61 homers to break Babe Ruth’s record. It also mentions side ventures and writer tensions over endorsement deals.
MENTIONED IN THIS ARTICLE
Milwaukee
Lew Burdette
Yankee Stadium
Burdette
Frank Scott
Scott
Mickey Mantle
Johnny Unitas
Post Cereals
Casey Stengel
Skippy Peanut Butter
New York
U.S
Christy Walsh
Babe Ruth
New York Yankees
Washington
Harmon Killibrew
Don Larsen
Colonial Card Ltd Holiday Greeting Cards Sample Request
An advertiser invites readers to earn cash by sharing Christmas and all occasion greeting cards including religious types. The promo promises samples and directs to Colonial Card Ltd at 489 B Queen East, Toronto 2 for more information.
MENTIONED IN THIS ARTICLE
Colonial Card Ltd
Queen East
Toronto
Canada
Jeandro Reefing Card Co
King Street East
Hamilton
Ont
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