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Weeklies urged as key ad medium at CWNA convention
Hugh E. McCormick of the Montreal Monitor led the 39th CWNA convention in Toronto with a call to promote weeklies as a vital advertising medium in Canada. He highlighted five million weekly readers and noted the industry faces competition and rising costs, urging unity and stronger revenue strategies.
MENTIONED IN THIS ARTICLE
Canada
Hugh E. McCormick
The
Montreal Monitor
CWNA
Toronto
Asia Force
McCormick Aoet
Cecil Day
Colorado
McCormick
House of Commons
Day
United Effort