Canadian van ride billboards push goods to British buyers
Canada launches the largest advertising push in England using 4,000 vans with full color messages promoting Canadian foodstuffs. The nine month campaign aims to blanket the British market from cities to hamlets, showcasing Canadian products through mobile outdoor advertising.
MENTIONED IN THIS ARTICLE
Canada
England
Isles
Dominion Department of Trade and Commerce
Dominions
Great Britain
Ottawa
Ontario Eyes Calgary Like Child Health Card System
Dr B T McGhie Ontario deputy minister of public health visited Calgary and praised the city follow up card index for every child born, noting its 1935 implementation by Dr W H Hill and the merged city and school health services. He plans to push a similar system in eastern Ontario.
MENTIONED IN THIS ARTICLE
Calgary
Travelling Orange Tree Near Fort Erie on Route to New York
A nine foot orange tree bearing about five hundred oranges crosses Peace Bridge at Fort Erie en route to the World’s Fair in New York. Owned by Jesse Stubbs of Anaheim California the tree was moved with California soil and drew vast public interest with an estimated audience of one and a half million observers.
MENTIONED IN THIS ARTICLE
Peace Bridge
Fort Erie
New York
Jesse Stubbs
Anaheim
California
Stubbs
Ontario
Windsor
Three-Eyed Herring Caught at Grey Mouth NZ
A herring with a third eye was netted by a fisherman at Grey Mouth in New Zealand. The unusual catch prompts commentary on whether the extra eye aided or hindered its chances of escape.
MENTIONED IN THIS ARTICLE
Greymouth
New Zealand
Police Serget Ross Ponders Unusual Dilemma in Goderich
In Goderich Ontario Police Sergeant A C Ross faced an odd case when a motorist asked him to make his wife ride in the front seat. The wife refused to speak to her husband, leaving the officer baffled and remarking he cannot fix such a domestic problem. He remains a changed, cautious officer after the incident. Giant earthworms in Australia may grow to be 12 feet or longer.
MENTIONED IN THIS ARTICLE
Goderich
Ont
A. C. Ross
Ross
Maclean's Magazine
Australia
Persistent Advertising Says Babson On Continuous Campaigns
Roger Babson argues persistent advertising is vital across industries including movies radio and telephone. He notes 6000 new customers daily and warns that a fresh audience forms every 24 hours. He compares an ad message to a nail needing multiple firm strokes to drive it home.
MENTIONED IN THIS ARTICLE
Roger Babson
Baden-Powell Hints Rest as Scout Leader Faces Strain
Lady Baden-Powell says Lord Baden-Powell, 81, must rest due to overwork and may only oversee from an arm chair. Letter to The Boy Scouts News commends efforts to increase the Scout fund amid his health concerns. Japan hosts 15 airplane manufacturers with capital exceeding one million dollars.
MENTIONED IN THIS ARTICLE
Baden-1
Boy Scout Movement
Boy Scouts
Baden-Powell
Cure For Insanity Sparks Debate On Divorce Law
The British Medical Journal reports a case where an insanity cure via injections of pentetrazol triggered dramatic improvement in a woman confined seven years for schizophrenic depression. Her husband seeks divorce as physicians note rapid physical and mental changes and nine therapeutic seizures have occurred. treatment continues.
MENTIONED IN THIS ARTICLE
British Medical Journal
Power Of Advertising Question for Home Builders
The article notes builders and architects debating advertising power while home plans are on the table. It cites insulation as a key concern and recalls that ten years ago most people did not know the term.
Diamonds Mined in Kasia Field Crown Congo Air Runs
It is estimated that aeroplanes carry more than a quarter of a ton of diamonds from the Kasia field in the Belgian Congo annually.
MENTIONED IN THIS ARTICLE
Kasia
Belgian Congo
Blaming the Machine on Unemployment and Progress
The article from Victoria Times argues that machines displacing workers are not the sole cause of unemployment. Prof. Leo Wolman notes certain industries show less displacement yet poor recovery, suggesting long term benefits from tech progress. Blaming machinery masks fear, trade issues and social barriers, not the machines themselves.
MENTIONED IN THIS ARTICLE
American Engineering Council
Philadelphia
Leo Wolman
Columbia University
Prof
Wolman
Victoria Times
Eskimo Bible Translation Advances at Mackenzie River Mission
Rev. CE Whittaker, after leaving the Mackenzie River Mission, translates Luke into the Mackenzie Delta Eskimo dialect for a forthcoming British and Foreign Bible Society edition in London. He notes use of Peck’s Baffin Land Eskimo New Testament and Moravian Labrador translations. Whittaker, former Archdeacon, plans Acts in the same dialect and seeks manuscript approval for publication.
MENTIONED IN THIS ARTICLE
Mackenzie River
Ontario
CE. Whittaker
Mackenzie River Delta
British and Foreign Bible Society
London
England
Whittaker
Baffin Land
E. J. Peck
Gateshead Most Thrifty National Savings Members
Gateshead on the south bank of the Tyne opposite Newcastle boasts one in eighteen residents as National Savings members, making it among the thriftiest places in the British Isles while England and Wales average one in thirty two.
MENTIONED IN THIS ARTICLE
Gateshead
The
Tyne
Newcastle
British Isles
England
Wales
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Bitler
Berlin
Herr Hitler
Hitler
Lord Baden- Powell
Japan
King George V. Memorial
Wes
STER
Westminster
Britain