Lethbridge Herald, The (Newspaper) - November 1, 1916, Lethbridge, Alberta
NOVEMBER 1, 1018 THE I.ETHBRinOE TlArLY HEP.ALIJ PAGE FIVE lias long been generally known that one economic effect of the -war has been to create a shortage in the supply of paper. Bulletins sent out by the Minister of Trade and Commerce at Ottawa impressed on the public the riecessitjrof conserving the supply by economy in the use of paper and preserving of all waste paper. J.l.e larger centers are aware of the seriousness of the condition., and various organizations are gathering all old papers and magazines to be shipped to the mills and re-made into white stock. It has recently been found that the situation is even more serious than is commonly understood. The is not the hio-h price of paper, but the procuring of paper at any price. It has developed during the past lev, months haUhe pioduition oAewsprint and other pipers is far short of the demand. Publishers all over he United States, and more recently in Canada, have been holding conferences to deal vvith the c is In, United States Congress is dealino- with the problem and has appointed a commission to endeavor to work out a solu- tion. At a JecKmergenev feting of tie Canadian Press Association held to discuss the situation it -Deemed necessary to send a delegation to Ottawa to wait on Premier Bordcn and the Dominion cabinet to if tne government would lencf its assistance in obtaining relief. As a result the government realized the se10usi ess nd fmportance of the matter, and are endeavoring to find a way out. Publishers are making weekly re, o 1o I he iruls of the amount of paper on hand, and the manufacturers are limiting the quantity sent out to le.s than the piospeotno requirements of the newspapers. Along with the scarcity comes enormous advances in the price Mills have had to face increases in of all materials used in the manufacture of paper-some essentials such as dyes, which must be us d several hundred per cent.-As a result publishers are being asked to pay unprecedented prices foi.il pape and many lines are off the market entirely. Not only white paper, but the cost -of ink metal ,nd pi a c ica llj aU supplies used in the production of a paper have increascd-some to almost double the forinci pi ice. said that unless some measure of relief is forthcoming many of the smaller papers will have to go out of The situation is calling for every possible economy in the use of paper, and it calls for increased revenues. The shortage has forced many papers in the United States to reduce their circulation in some eases almost one- half Practically all papers everywhere have eliminated all free copies sent ont as service copies and to exchanges. At the Vrsent time ThcHerald is paying for a nnmber of papers it receives on its exchange list. Other papers have had to limit the amount of advertising carried, and reduce'the quantity of reading matter. The increased cost of paper is naturally forcing an in crease in advertising and subscription rates. Additional revenue must be secured to meet the increased cost of pro dncing a paper. tV moment in making anv announcement of increase in I he subscription price, but practice and A s.c but-of -Tcnvn Therefore, effective Wednesday, November 1st, the subscription price of the Daily Herald by mail will be ,14.00 a 3 c.u, and the Weekly (U. S. We believe our subscribers have been expecting this. The newspaper is the only thing that has not risen in price in recent years. Clothes, boots, steak, eggs, butter, lumber all cost onr fathers a good deal ess than they dx, tc.day an d it cost much less to publish a paper twenty-five years ago-than it does today-very much less, let the people pay u ame price for a newspaper as was paid even more than twenty-five years ago. Then, if nothing else weie con- Eed save the usefulness of the advertisements and the market prices to the average home, a few dollars spent in a must mean a saving of many dollars, It will brecognized at a glance that people should be paying more E ?hey for their newspaper, and we believe the public are ready to pay more. Eight cents a week is a small sum to pay for the general news of the world and the local news of the district, to say nothing of what's doing at the stores. NEW RATE AFFECTS OLD SUBSCRIPTIONS ONLY AS THEY EXPIRE, and of course all New Subscriptions from November the 1st, 1916, will be at the rate.