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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - January 12, 1914, Lethbridge, Alberta PAGE FOUR THE I, E T H B R 1 I uGE DAILY H E K A L U MONDAY, JANUARY 12, 1911 LETHBRIDGE DAILY HERALD ESTABLISHED DECEMBER IN7 Published by the LUhbrldge Herilj Prilling Co., Ltd, every law- ful evening at Its office, SlKth Street. Canada PHONE: Rcpcrtcrlil And Nini Department 1224 A. BUCHANAN MnJB'fig O'.rtcLif T- W. QUAYLE WaTuginq JOHN I PHONEi Atfverl'ilng Circulation And Jcb Depirlmcnw 1252 j nuirkct before wcl vcnlliiT set in, niul very oflpn be was over- whelmed wilh notes. If Ibe company proposed lo bo orRmiizeil, the ;mlbority, oml il is tl'.onglil well lo bolil for n rise in price, wave-house receipts >im be issued as security on lonns to uu'ct the iiiiiiietliutr. needs, so lluit nimc will be compelled to snc- rifice their product to the first bidder. The schcinc centralize the wool industry hi Southern Alliertft nnd give liusb.iiuh'y nn impetus that will indirectly benefit Hie country :il h-.rjje. 3.0-0 DAILY SUBSCRIPTION 1 year toilterel KM 1 year, by 3 nloiills! Jelivercd SI W S moulrie. by null......75: 2 BiO.-itis, delivered ___ J5c. 1 ffiCtlh, by cuil......Z5c. iss'c-arerJ es as b-jt bolh crre scj old adirorffj ra-jsi te fivto. THE DAILY Tross Diu! i Hfoi Store: J. G. Kob- i Co.; Jackson Co.: Alexandra Hold: Peo- Alllu; Lelnbridge Hotel Clpir D'Arc. Mtdiclre Hal Assiniboli Hotel. D. Feiguton. Si Mur- pay Co.; Cranbroob Book Compaar- NewB Company. Plncher McCrea; Mitchell DrL'g Co. Bros. Vancouver World News Co.; News Stop, StrcfL....... News Co. 705 Riser Slie Avtuur. Grsisy Uike Hotel. Ktoip .S -Co- hen Xews.Asency. Boofc Store. ll'SA Slh Ave. News Co. Plnther Slillon Edward Read. SL NeT3 Co. Knol- ncn advocated by the cxperls, and will evcnlunlly result In co operative marketing, which is desirable. With n new market iipcncd up for ncxl year, a trial shipment mny siiow the sheep- men where llicy can ndd In Ihc profits of one of our best inlus- Irics. Tlic Iriiliej of ihc Women's Civic Club opened up a very con (cnlious problem when they slnrled dealing will] Hie ol Chinese in our schools. The Herald believes thai ao long ns llu immigration Invvs of the counlry allow Ihe entry of Orientals everything possible should be done lo nssimilalc them and the public school is the proper medium. Hut at Ihe same lime, If Ilic ladies maintain they were acting advisedly in bringing the mallei.' In-fore the school nulhuritica, the hitler would nol be ncl ing wrongly in deciding on a quid invesligalion, tvcn if il served no oilier purpose than lo allay the fairs of the ladies. My office window faces a aireel, close lo the railway freight sheds. All day long a steady stream of trucks and lorries lumber loaded with boxes, barrels and bales. One truck I noticed the other afternoon particularly in- teresting- No two boxes were the same, and s'.encilted on Ihe was the name of some well-known pro tobacco, sods, breakfast (odd, cocos, port, lea, chocolates, perfumery and bating powder. Gathered Iherc in prosaic wooden boxes were the results of thousands of hand's labor in all parts of ihe world, The cocoa had been grown in urazii, chipped to Bristol, transhipped to Mon- treal and finally distributed from .Toronto, The tea was ;atV ered by ewart-, skinned natives of the romantic island ol Ceylon; from sunny Portunal the luscious, big crapes had been gathered yeara ago, fermented, bottied and branded with a famou> f name; from Egypt had come the cotton and from South America the dyes that entered into the product finally stamped with the brand of a wtll-known hosiery, There, behind that obviously prosaic Iruck-load of freight was the whole romance ol modern skilled production, the universal demand for food, drink and raiment, and the world-wide distribution of the things wt use every day. And then I apeculated why we- use these things every day, instead of aome other things; snd that brought me plump back lo my own job of advertislnff. The names of aome of the boxes on the lorrie were known everywhere to-day, but hid been unknown a few years ago; and I saw then more clearly than ever before that Advertising is really a great channel digger. It is like the Panama Canal. You can sail from Montreal to Vancouver now, around the'Horn. You can get there, but it is going lo take months, A year or so from now you will sail through the Panama Canal and chop the journey to less than hall. A new channel will been dug. The great names in commerce to-day are (hose ol the manufacturers who have let modern advertising steam-shovel a channel across the Isthmus of distributing- difficulties. The great names in the commerce of to-morrow will be those of men who widen and dredge this channel so that the greater traffic may pass smoothly and quickly from the source of production to the homes of the consumer, If yen liniorng 10 CTUnieC and edit or otlicillea. tr talk ysur >i IKe AivfflitLnr Dcirtir.cnlol ihil i.cwiriprr. l b ll wo-jlj fee A lilt cl I ol locd A lilt el Ihcie will be lurniihfi, ol CtnaJljn Prtu Room 403. Lurr.iden Duildtaa, ;