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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - February 18, 1910, Lethbridge, Alberta NO EXAGGERATION HERE IN THIS ADVERTISEMENT, AND WE POSITIVELY GUARANTEE EVERY PRICE PRINTED HERE- WITH. ALL GOODS MOST RELIABLE OBTAINABLE IN CANADA, AND SHOULD THEY PROVE UNSATISFACTORY Your Money Back at Aiiy Time For the Asking: The Greatest unity of the Year THIS WiafiVg ALE the most coiri- preheiiKive collection of Bargains ever shown in LETHBRIDGE YOUR CHANCE TO SAVE HAS COME No doubt you have had money-saving opportunities' offered yo'u be- fore, but we dare say that none have or ever will equal this marvellous LIVE WIRE selling event. It's something new and we would advise all to come and participate. Remember there is worth of quality goods here, placed at the mercy of LIVE WIRE and the public at large, not a single article' will be reserved, all must go at this .great.winding up. of event. Come it will pay you double fold to anticipate .your present and future needs now. The LIVE WIRE SYSTEM mast sell gbods'ut our loss and your i gain. hand when the door savings open for business: fiemember the sale starts at nine a.m., Saturday, Peb. 19th, 1910, re-.i gardles of weather" conditions. Not a "single "article in this Mammoth store well: be carried over no matter if we don't get.half cost out of them, so.down goes the prices. Campaign A WIRELESS MESSAGE FROM THE WORLD OF BUSINESS f rTllis gigantic LIVE WIRE SALE will certainly bring good cheer and pleasure to many. We are offering these bargains principally through the co-operation of the Factories and Wholesale Houses.in Montreal, Toronto, and- other eastern cities with whom we deal. Like ourselves, they realize the great importance that such a great sale as this LIVE WIRE SALE is be> and have, made ample preparations to supply us with unlimited quantities of merchandise. Can one rely upon the marvellous statements seen on these pages'? You can most implictly. It is true, there is so much humbuggery in the com- mercial world that the people are skeptical about anything they see in print, but this great LIVE WIRE SALE will speak for itself. The sale, too, will be its own spokesman. But what the.great LIVE -WIRE SALE means you will never you will come and visit our store sometime during this great sale. Ladies' and Children's v Coats LIVE WIRE will all ladies' anil children's coats at less than cost of raw material. LADIES' AND GIRLS' Made from fancy tweeds and vicun- nas in neat patterns; all-this seas- on's styles. Prices to ?10.00. 'A LIVE WIRE lot at. LADIES' AND GIRLS' Made from better materials; mostly of plain cloths in Beavers and Ker- seys, also some fancy tweeds. These coats sold from 110.00 to flo.OCL LIVE WIRE these at.. LADIES' HIGH GRADE The balancef of our stock of ladies' high grade coats including Beavers, Broadcloths, Kerseys, Meltons, etc., all this season's styles and stock, and all worth from to LIVE WIRE wii'l sell them at. LIVE WIRE SALE BEGINS ing Feb 19 1910 A w __ J AND CONTINUES FOR 12 DAYS ONLY HARD MEN'S Gloves ENGLISH DOGSKIN a fine dreaay glove, the most popular glove on the market, just the same as you have always paid to for. LIVE WIRE .will sell them at...90c MEN'S HEAVY, "BUCKSKIN welted; just the right thing for driving OP working. LIVE WIRE sale price......... 95c MEN'S BUCKSKIN GAUNTLETS from nice soft stock, has good wide cuff, fine for notoring or driving. LIVE WIRE MEN'S HEAVY BUCK Lined. LIVE WIRE selis them while they last for.......r..........___85c MEN'S PINE MOCHA-SUEDE light weight wool' -lining; colors, assort, browns, worth ?1.25 to To be cleared by LIVE WIRE at 85c Men's Stilts MEN'S FANCY WORSTED SUITS Made from pure all wool .worsteds, in neat pin cheeks, stripes and overplaid.s. Good value at 115.00. AT LIVE WIRE SALE .MEN'S FANCY WORSTED. SUITS Made from fine Imported worsteds, lined with. good quality mohair stylishly cut and well tail- ored; PRICE AT LIVE WIRE SALE. MEN'S FINE ENGLISH WORSTED Guaranteed absolutely all pure wool, and thor- oughly shrunk and tailored in' the 'latest styles. These suits are exceptional values at 118.00. LIVE WIRE MEN'S- NEW BROWN; TAN, AND OLIVE. A: very handsome assortment of pat- terns in 'stripes and checks, sold regulraly at LIVE WIRE SELLS THEM AT. MEN'S EXTRA QUALITY OLIVE AND BROWN WORSTED These suits are. .among the season's newest and choicest pat- terns and they are of very high grade. Sold regularly at LIVE WIRE SELLS THEM AT.... MEN'S SUPERIOR QUALITY These suits are the newest and choicest patterns in 1S10 Spring suits, and the quality is of the very best. They are made-up just to the "try-on" stage and we finish them to your measure in our own workshop. Made to retail 'at from to PRICE AT LIVE WIRE SALE... Men's Overcoats MEN'S GREY TWEED ULS- TERS, made .with the fashionable 'Motor" style collar, heavily lined 'and well tailored. Sold last fall at to LIVE WIRE clears balance at MEN'S NOVELTY CHESTER- FIELD OVERCOATS, made from a novelty overcoating in brown, olive and green. The flaps, collar and cuffs are blazed with green melton to harmonize with the material from which these coats are made. The effect is very artistic and pleasing. Good value at Just the thing for chilly spring evenings. LIVE WIRE sale Ladies' Fur Coats LADIES' RUSSIAN WOLF COAT with Jap mink collar, only one of theso ceats left. It is a good warm serviceable coat and sold regularly at LIVE WIRE will sell .this.one. at.. LADIES' FURLINED COAT Shell made from all wool black beaver, lined throughsvit with'best quality Marmot lining, large storm collar and revers of Japanese Otter. Good valr.c at LIVE WIRE sale LADIES' OPERA CLOAKS There arc only three left. Ask to see them. They arcs beauties, LIVE WIRE will sell them at half price i MEN'S FINK BLACK CASH- MERE from fine soft Australian wool, regular 35c value. LIVE WIRE price 20c per pair or 2 pairs .35c MEN'S EXTRA FIXE BLACK 1 CASHMERE SOCKS Made from ,'ine imported yarn, extra.fine Good value at 40c. LIVE WIRE sale price, 25c per pair or 2 pairs for................45c ONE IMG LOT OF MEN'S from handsome materials. All nov; dcsign.c. Some of these shirts are coat style and arc worth from to LIVE WIRE they last will be ....................45C1 ANOTHER BIG LOT OF MEN'S SHIRTS, made mostly from woven cloths, not prints, some arc Scotch ginghams, others percales, mostly all are coat style and are worth from to LIVE WIRE will close them" out at.. 85c 1 A Special in Shoe Polish FIVE GROSS OF CELEBRATED BIG 3 shoe polish, sold all over Can- ada a tlOc per box. LIVE WIRE price while it lasts 3 boxes for....................10c' Ladies' Suits and Skirts Through a special buy in Ladies' High Grade Suits and Skirts from some of the largest manu- facturers in Canada LIVE WIRE is enabled to' give exceptional values. A BIG ASSORTMENT OF ed of fine all wool chiffon panamas, cheviots, and worsteds, in a nice assortment of colors. These skirts are worth ?7.00 and LIVE WIRE WILL SELL THEM ANOTHER BIG LOT OP better grade and all of the very latest style and mater- ial, wortn from IS.OO to 00 LIVE WIRE SALE PRICE............ 00 ONE LOT OF FINE DRESSY ly of black voile, and fine worsteds. These are very high grade skirts and sell at from SlO 00 to ?13.50. LIVE WIRE Ladies' Suits SMARTLY TAILORED WALKING Coats three-quarters fitting skirt with graceful narrow lines of latest approved style, made in fancy vorsteds> etc. Regular ?20.00 to S22 50 values. LIVE .WIRE SALE PRICE......... A NOBBY in smart'tailor- made, style, almost close fitting. Skirt with yoke.and pleated below hips, made from stripe .worsteds, serges and cheviots. Regular S25 00 to value. AT THE LIVE WIRE Men's Furlined Coats Only a few Men's Furlined coats remain, and notwithstanding the enormous increase in the price of furs since Jan. 1, 1910, LIVE WIRE will clear the balance of these coats regardless of cost. Two only .MEN'S FURLINED throughout with No. 1 quality Marmot, collar and lapels of German Otter, shell of good qual- ity English broadcloth. These are coats. LIVE WIRE will sell them at Two_ only MEN'S FURLINED COATS Lined throughout with best quality of blended Muskrat. collar and lapels of No. 1 quality Persian Lamb, shell of fine black- English broadcloth. Extra value at LIVE WIRE will clear them a t Ladies High Grade Furs LIVE WIRE WILL SELL ALL OUR LADIES' FURS at "regardless of cost" prices, including some very choice Mink stoles, thros, muffs, etc, Sable muffs, ruffs, stoles and capcrines. For lack of space it is impossible to itemize the prices. A Special in Comforters About fifty nice fleecy warm com- forters with fine art covers, worth regular A few lucky ones will get them at., YOUR GREATEST BUYING OPPORTUNITY DON'T DELAY SOUTHARD SOUTHARD BUILDING LETHBRIDGE LOOK FOR THE L I V E W I R E PRICE MARKS ;