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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - February 17, 1910, Lethbridge, Alberta The LethbrUlge Daily Herald, Thursday, February Page 5. NO EXAGGERATION HERE IN THIS ADVERTISEMENT, AND WE POSITIVELY GUARANTEE EVERY PRICE PRINTED HERE- WITH, ALL GOODS ARE THE MOST RELIABLE OBTAINABLE IN CANADA, AND SHOULD THEY PROVE UNSATISFACTORY Your Money Back at Any Time For the Asking NOW OR NEVER The Greatest Bargain Opportunity of the Year Liv SeUin THIS GREAT LIVE WIRE S A L E includes the most com- prehensive collection of Bargains ever shown in LETHBRIDGE Campaign IAJ LAS douLt you .have had money-saving- opportunities offered you be- fore, but we dare say that none have or ever will equal this marvellous LIVE WIRE selling event. It's something new and we would advise all to come and participate. Remember there is worth of high quality goods here, all placed at the mercy of LIVE WIRE and the public at large, not a single article will be reserved, all 'must go at this great winding up of the year's event. Come everybody, it will pay jo u double fold to anticipate your present and future ncedVnow. The LIVE WIRE SYSTEM must sell goods at our loss and your gain. Hurry, don't be on hand when the door swings open for business. Remember the sale starts at nine a.m., Saturday, Feb. 19th, 1910, re-. gardles of weather conditions. Not a. single article in this Mammoth store well be carried over no matter if we don't get half cost out of them, so down goes the prices. A WIRELESS MESSAGE FROM THE WORLD OF BUSINESS This gigantic LIVE WIRE SALE will certainly bring good cheer and pleasure to many. We are offering- these bargains principally through the co-operation of the Factories and Wholesale Houses in Montreal, Toronto, and other eastern cities with whom we deal. Like ourselves, they realize the great importance that such a great sale as this LIVE WIRE SALE is bound to be, and have made ample preparations to supply us with unlimited quantities of merchandise. Can one rely upon the marvellous statements seen on these pages? You can most implictly. It is true, there is so much humbuggery in the com- mercial, world that the people are skeptical about anything they see in print, but this great LIVE WIRE SALE will speak for itself. The will be its own spokesman. But what the great LIVE WIRE SALE means you will never know unless you will come and visit our store sometime durino- this ore's t" sale." G Ladies' and Children's Coats LIVE WIRE will quickly clear all ladies' and children's coats at' less than cost of raw material. LADIES' AND GIRLS' Made from fancy tweeds and vicun- nas in neat patterns, all this seas- on's styles. Prices from ?6.QO to LIVE WIRE clears the lot LADIES' AND GIRLS' Made from better materials, mostly of plain cloths in Beavers and Ker- seys, also some fancy tweeds. These coats sold from to LIVE WIRE clears these LADIES' HIGH GRADE The balance of ovir stock of ladies' high grade coats including Beavers, Broadcloths, Kerseys, Meltons, etc., all ..this season's styles and stock, and all worth from to LIVE WIRE will sell them LIVE WIRE SALE BEGINS Saturday Morning, Feb. 19, 1910 AND CONTINUES FOR 12 DAYS ONLY A. SOUTHARD MEN'S ENGLISH DOGSKIN a fine drftttr glove, the most popular glove on the market, just the same as you have always paid to for. LIVE WIRE will sell them at...90o MEN'S HEAVY BUCKSKIN welted; .just the right thing for driving or working. LIVE WIRE tale price.........95c MEN'S BUCKSKIN GAUNTLETS froni nice; soft-stock, has good wide cuff, fine for notoring or driving. LIVE WIRE MEN'S HEAVY BUCK Lined. LIVE WIRE sells them while they last for.............'..........g5c' MEN'S FINE MOCHA-SUEDE light weight wool lining; colors, assort, browns, worth to To be cleared by LIVE WIRE at 85c Men's Suits MEN'S FANCY WORSTED SUITS Mafie from pure all wool worsteds, in neat pin checks, stripes and overplaids. Good value at AT LIVE WIRE MEN'S FANCY WORSTED SUITS Made from fine imported worsteds, lined with good quality mohair serge, stylishly cut and well tail- ored. Worth PRICE AT LIVE WIRE MEN'S FINE ENGLISH WORSTED Guaranteed absolutely all pure wool, and thor- oughly shrunk and tailored in the latest styles. These suits are exceptional values at LIVE WIRE MEN'S NEW BROWN, TAN, AND OLIVE very handsome assortment of pat- terns in stripes and checks, sold regulraly at LIVE WIRE SELLS THEM MEN'S EXTRA QUALITY OLIVE AND BROWN WORSTED suits are among the season's newest and choicest pat- terns and they are of very high grade. Sold regularly at WIRE SELLS THEM MEN'S SUPERIOR QUALITY suits are the newest and, choicest patterns in 1910 Spring suits, and the quality is of the very best. They are made up just to the "try-on" stage and we finish them to your measure in our own workshop. Made to retail at from to PRICE AT LIVE WIRE Men's Overcoats MEN'S GREY TWEED ULS- TERS, made with the fashionable 'Motor" style collar, heavily lined and well tailored. Sold last fail at to LIVE WIRE clears balance at MEN'S NOVELTY CHESTER- FIELD OVERCOATS, made from a novelty overcoating in brown, olive and green. The flaps, collar and cuffs are blazed with green melton to harmonize with the material from which these coats are made. The effect is very artistic and pleasing. Good value at Just the thing for chilly spring evenings. LIVE WIRE sale Ladies' Fur Coats LADIES' RUSSIAN WOLF COAT wtth Jap mink collar, only one of these coats left. It is a good warm serviceable coat and sold regularly at LIVE WIRE will >ell this one at.. LADIES' FURLINED COAT Shell from nil wool black beaver, lined throughout with' best quality Marmot lining, large storm oollar and revers of Japanese Otter. Good value at LIVE WIRE sale LADIES' OPERA CLOAKS There are only three left. Ask to see them. They are beauties. LIVE WIRE will sell them at half price BARGAINS Ladies? Suits and Skirts Through a special buy in Ladies' High. Grade Suits and Skirts from some of the largest manu- facturers in Canada LIVE WIRE is enabled to give exceptional values. A BIG ASSORTMENT OF' Compos- ed of fine all wool chiffon panamas, cheviots, and worsteds, in a -nice assortment of colors These skirts are worth and LIVE WIRE WILL SELL THEM [AT.. ANOTHER BIG LOT OF Of better grade and all of the very latest style and mater- ial, worta from to LIVE WIRE SALE QQ ONE LOT OF FINE DRESSY Most- ly of black voile, and fine worsteds. These are very high grade skirts and sell at from to LIVE WIRE PRICE Live Wire Prices That Were Never Equalled Men's Furnishings 100 DOZEN MEN'S FINE EX- CELDA HANDKERCHIEFS with fancy borders assort, all choice pat- terns, just the same as you have al- ways paid 20c for. LIVE WIRE sale price 9c each or 3 for .........................25c MEN'S FINE SILK HANDKER- with fancy borders, others plain, also some beautiful souvenir designs, worth from 75c to LIVE WIRE price..............45c MEN'S celebrat- ed J Brand imported collar sold ev- erywhere lor 20c. LIVE WIRE sale price 10c each or 3 for .........................25c MEN'S BLACK CASHMERE fine equality with dou ble heels and toes. This line is usually considered extra value at 25 cents. LIVE WIRE will tell them at 2 pairs for.....................25 MEN'S FINE BLACK CASH- MERE from fine soft Australian wool, regular 35c value. LIVE WIRE price 20c per pair or 2 pairs for-----................35c MEN'S EXTRA FINE BLACK- CASHMERE SOCKS from ,'ine imported yarn, extra fine guage. Good value at 40c. LIVE WIRE sale price, 25c per pair or 2 pairs for................45c ONE BIG LOT OF MEN'S from handsome materials. All new designc. Some of these shirts are coat style and are worth from to LIVE WIRE they last will be ....................45c ANOTHER BIG LOT OF MEN'S CUJOTO cloths, not prints, some are Scotch ginghams, others percales, mostly all are coat style and are worth from to LIVE WIRE wilf close them out at.. 85c A Special in Shoe Polish FIVE GROSS OF CELEBRATED BIG 3 shoe polish, sold all over Can- ada a tlOc per box. LIVE price while it lasts 3 boxes Tor....................I0c Ladies' Suits': SMARTLY TAILORED WALKING Coats three-quarters fitting skirt with graceful narrow lines of approved style, made" in fancy worsteds, etc. Regular to 50 values. LIVE WIRE SALE PRICE A NOBBY Coat in smart tailor- made style, almost close fitting. Skirt with yoke and pleated below hips, made from stripe worsteds, serges and cheviots. Regular to value. -AT THE LIVE WIRE SALE Men's Furlineil Coats Only a few Men's Furlined coats remain, and notwithstanding the enormous increase in the price of furs since Jan. 1, 1910, LIVE WIRE will clear the balance of these coats regardless of cost. Two only MEN'S FURLINED Lined throughout with No. 1 quality Marmot, collar and lapels of German Otter, shell of good qual- ity English broadcloth. These are coats. LIVE WIRE will sell them at Two only MEN'S FURLINED COATS Lined throughout with best quality of blended Muskrat, collar and lapels of No. 1 quality Persian Lamb, shell of fine black English broadcloth. Extra value at LIVE WIRE will clear them a t Ladies High Grade Furs LIVE WIRE WILL SELL ALL OUR LADIES' FURS at "regardless of cost" prices, Including some very j choice Mink stoles, thros, muffs, 1 etc. Sable muffs, mffs, steles and caperines. For lack of space it is j Impossible to itemize the prices. A Special in Comforters About fifty nice fleecy warm com- forters with fine art covers, worth regular A few iucky "tt their, si YOUR GREATEST BUYING OPPORTUNITY DON'T DELAY SOUTHARD V E W I SOUTHARD BUILDING LETHBRIDGE PRICE MARKS ;