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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - February 8, 1916, Lethbridge, Alberta THE LETHBRIDGE DAILY HEKALO Announcing Change In Rates To City Subscribers Lethbridge Herald Follows Other Western Dailies And Will Adopt the 10c Per Week System Reasons For Step Subscription Rates of Leading United States Daily Newspapers Per year Anaconda,.iJVTout.-The Standard, Morning and Sunday ?10.00 Atlanta, Or-Tho Constitution, Morning and Sunday ..?7.00 Tlio Journal, Evening and Sunday ........ 8.00 Augusta, Maine,-Journal, Morning ................... 6.00 Bangor, Maine, Daily Commercial, Evening ........... B.OO Birmingham, Ala.-The Ledger, Evening .............. G.OO The News, Evening ...................... (i.OO Boston, Mass.-Daily Advertiser, Morning ............. G.OO Tho Globe, Morning and Sunday ......... 8.50 The Post, Morning and Sunday .......... G.OO Bridgeport, Conn.-Tho Standard, Evening........... C.OO Brooklyn, N.Y.-Tho Daily Eagle, Evening and Sunday 9.50 Daily Times, Evening..............�......5.00 Buffalo, N. y.-The Courier, Morning and Sunday..... 5.50 The Enquirer, Evening and Sunday ....... 5.50 The Express, Jlorning and Sunday ....... 5.50 Evening News, Evening and Sunday .... 5.50 Evening Times, Evening and Sunday...... 5.50 Burlington, Vt.-Pi-ee Press, Morning .................-G.OO Butte, Mont.-The Miner, Morning and Sunday 10.00 Charleston, S.C.-News and Courier, Morning and Sun 8.00 Charlotte, N.C.-Daily Observer, Morning and Evening 11.00 Chicago, 111.-Tho Examiner, Morning and Sunday .... 5.50 The Inter-Ocean, Morning and Sunday ... G.50 Record-Herald, Morning and Sunday ...... 5.50 Daily Tribune, Morning and Sunday ...... C.50 Cincinnati, O.-Commercial Tribune, Morning & Sun. ..10.00 The Enquirer, Morning and Sunday ..... 14.00 Cleveland, O.-The Leader, Morning and Sunday ......5.50 The Plain Dealer, Morning and Sunday 7.50 Colorado Springs, Colo.-The Gazette, .Morning & Sun. 9.00 Columbia, S. C.-Tho State, Morning and Sunday......8.00 Columbus, Ohio,-The Dispatch, Evening and Sunday.. 7.80 Denver, Colo.-Tho Post, Evening and Sunday ....... 7.80 Tho Republican, Morning and Sunday.....9.50 Rocky Mountain News, Morning and Sun. 0.50 Detroit, Mich.-Free Press, Morning and Sunday.......7.50 Daily News,, Morning and Sunday ....... 7.50 Elizabeth, N. J.-Daily Journal, Evening.............. C.OO El Paso, Texas,-The Herald, Evening................ 7.00 Fall River, Mass.-Daily Globe, Evening ............. G.OO Fort Worth, Texas,-Star-Telegram, Evening and Sun. ..C.OO Fresno, Cal.-Republican, Morning and Sunday ........ 7.20 Galveston, Texas,-The News, Morning and Sunday ... 7.50 Hartford, Conn.-The Courant, Morning.............. 8.00 The Times, Evening .................... 8.00 Haverhill, Mass.-Evening Gazette, lOvening ........... 6,00 Helena, Mont.-Independent, Morning and Sunday ... 10.00 Houston, Texas,-Tho Chronicle, Evening and Sunday .. G.50 The Post, Morning and Sunday.......... 8.00 Indianapolis, Ind.-Tho Star, Morning and Sunday ... 7.80 Jacksonville, Fla.-Times-Union, Morning and Sunday.. 7.50 Jorapy City, N. J.-Evening Journal C.OO Kansas City, Mo.-Tho Star, Evening and Sunday .... 7.20 KnoxviUe, Tenn.-Journal and Tribune, Morning & Sun. 8.00 Lexington, Ky.-The Herald, Morning and Sunday ... 7.G0 Los Angeles, Cal.-The Examiner, Morning & Sunday 8.00 The Times, Morning and Sunday .......". 9,00 Louiavillo, Ky.-Courier-Journal, Morning and Sunday 9.00 Lynn, Mass.-Evening Item.......................... 6.00 Manohe'ster, N.H.-The Union Leader, Morning and Eve. 8,00 Memphis, Tenn.-Commercial-Appeal, Morning and Sun. 8,00 Merrldon, Conn.-Daily Journal, Evening ............ 8.00 Morning Record, Morning................ C.OO Milwaukee, Wis.-The Sentinel, Moralng and Sunday.. 7.80 Minneapolis, Minn.-The Journal, Evening and Sunday 6.00 The Tribune, Morning and Sunday 6,00 Mobile, Ala.-The Register, Morning and Sunday .... 7,80 Montgomery, Ala.-The Tdvertlser, Morning and Sunday 7.80 Montgomery, Ala.-Tho Advertiser, Morning and Sunday 7.80 Munole, Ind.-Tho Star, Moralng and Sunday ........ 7,50 Newark, N.J.-Evening News, Evening.............. 5.00 Now Bedford, Mass.-Evening Standard, Evening, Sun. 7,50 Morning Mercury, Morning .............,, 6,00 AVERAGE SUBSCRIPTION RATF PER WEEK OF LEADING UNITED STATES DAILIES................ 13140 RATE PER WEEK OF THE WESTERN DAILIES UNDER NEW SCHEDULE ....................... 10c ..Edmonton, Calgary and Medicine Hat dallies have placed their city subscrlp-tlons on the 10 cent a week basis. "The Vancouver newspapers' city subscription rates have been adopted on the 10c per week basis." "The Reglna dally newspapers, the Leader and the Province, have established a rate of 10c per week for copies of their papers delivered by Carriers." "The Chicago American has announced that it is obliged to increase its subscription rate to 10c per week, it having been found a commercial ImposBlbillty to produce a newspaper like the American for anything like a cent." The above items, which liavc {ippearocl -in the ncwspapci-s recently, exhibit tho general, almost universal tendenc}'- on the part of newspapers all over the continent to advance subscription rates. The increase in cost of production which has been responsible for this advance in newspaper rates is jirobably � more keenly felt in Western Canada than in any other section of the continent, for the reason that the o-cograpliical location imposes on tiic publishers of Western Canada exceptionall3'- lieavj'" producing costs. This may be strikingly illustrated by dealing with two of the primary articles which enter into the making of a metropolitan newspaper, viz., white paper and cable, telegraphic and general news services. In the matter of white paper, The Lethbridge Herald pays almost $20 a ton more for news print paper than the publishers of the newspapers in Minneapolis or St. Paul. This represents a large additional expense assessed upon Western publishers in white paper consumption alone. This spi-ead in cost is due to tho remoteness of the source of suppl}'- and and the heavy freight rates occasioned by the long haulage. In the matter of expenditures on news services, the disparity is even more pronounced. For instance the Winnipeg Free Press pays a sum equal to just about two and one-half times what the Toronto and Montreal metropolitan dailies are required to contribute for a budget of news of like volume and quality. Ill everv item which enters into the ex-pense of issuing a newspaper, Western publishers are subjected to costs substantially higher than prevail in almost any district on the continent. Notwithstanding that the production costs are higher the subscription rates of the Western papers are lower than the rates exacted generally hy newspapers on this continent, as an inspection of the list published elsewhere on this page reveals. in this connection it should be remembered that the onlj^ sources open to a newspaper from which to draw revenue are two-Subscriptions and Advertising. With regard to the former, it is considered equitable and good newspaper practice to so adjust subscription rates that they will ])roduce a return equal to the bare cost of white paper, plus the delivery and collection expenses and tho charges incidental thereto. Before the 10c a week sj^stem was introduced the amount received by the pub- "The distributing agents of the New York one cent newspapers have advanced the rate for newspapers delivered to subscribers residing In the Bronx to 15c per week." "The Cincinnati American, which was established In 1912 as a one cent Morning newspaper by B. H. Kroger, a millionaire merchant, suspended publication suddenly and unexpectedly a few days ago, and It Is reported that the other Cincinnati papers will now restore their subscription rates to the former figures charged of 3c per copy or 20c per week. "It is reported, that the publishers of the London Dally' Mail contemplate in-creaoing the price of the Mail from one to two cents per copy in order to make the rate correspond with the revised price of the London Times," "The London, Ont., Advertiser, heretofore published as an evening paper, has also entered the morning field. The Evening edition of the Advertiser Is a 10c a week paper delivered to subscribers In the city and the subscription price of the new Morning edition has been fixed at the same figure." lishers from newspaper subscriptions, after meeting the collection and delivery costs and the expenses strictly related thereto, contributes less than one-tenth of the 6600,000 paid annually by the newspapers of Winnipeg for white paper. Had it not been for the large volume of what might be termed transient advertising, and which for some years has aft'orded substantial additional revenues, the publishers of the two leading newspapers of that city would not have been in a position to postpone until the present the action which became imperative two 3''ears ago. In the consideration of the question as to what constitutes a fair subscription rate to ask the newspaper reader of Western Cities to pay for his paper, the publishers have not been influenced by a desire to make a profit from their circulation. The rate decided upon by the publishers, viz. 10c per week, collected by the carrier hoy, will continue to leave the newspapers of the west with a subscription rate considerably lower than that enjoyed hy the majoritj'- of the leading papers in the United States, and in a position where thej'' will still be obliged to face deficit on their subscription account. Nevertheless, the increase, slight as it is and inadequate as it will still prove to meet the twin charges of white paper and deliA'^eiy, aft'ords a grateful amelioration of the present conditions, besides enabling the publishers to recognize, by an increase in their remuneration, the faithful work of the carrier lads, an increase to which they have long been entitled, but which, in consequence of the exceptionally low subscription rates prevailing, the publishers were not justified in giving. The new rate of lOo per week goes into effect on February 21, 1916. "Simultaneously with the new rate becoming operative 24 delivery boys, hy special arrangement with the Herald, launch out on a business career as young merchants. On the Carrier lads from that date will be imposed the responsibility not only of delivery, but of collection and keeping accounts with the subscribers, who will become their customers.. The lads will bo carefully tutored, ..coached and assisted until they become familiar with and experienced in the new Avork and it is confidently hoped that the training and discipline they will be ' subjected to and the,experience they will gain, will prove of value to them when they engage in more serit)ns occupa'-ions later on in life. Subscription Rates of Leading United States Daily Newspapers Per Year New Haven, Conn.-Journal-Courier, Morning........ $ 6.00 Evening Register, Evening and Sunday ... 8.00 New Orleans, La.-The Item, Evening and Sunday.....7.00 Picayune, Morning and Sunday ..........14.00 Times-Democrat, Morning and Sunday.....12.00 New York, N. Y.-The Commercial, Morning ...........9.00 Journal of Commorco and Bulletin, Morn. 12.00 Evening Post, Evening ....................9,00 Press, Morning and Sunday .............. 6.50 The Sun, Morning and Sunday ........... 8.00 The Times, Morning and Sunday ......... 8.50 The Tribune, Morning and Sunday ........ 8.00 The World, Morning and Sunday..........8.50 Oakland, Cal.^TUo Tribune, Morning, Evening and Sun. 7.80 Oil City, Pa.-The Derrick, Morning .................. 7.00 Omaha, Neb.-The Bee, Morning, evening and Sunday 6.00 Ottumwa, Iowa.-The Courier, Evening ................ 6.00 Owensboro, Ky.-The Messenger, Morning and Sun.... 6.00 Philadelphia, Pa.-The Inquirer, Morning and Sunday.. 5.50 North American, Morning and Sunday ---- 5.50 The Press, Morning and Sunday ......... 5.50 Public Ledger, Morning and Sunday....... 5.50 Pittsburg, Pa.-The Dl.spatch, Morning and Sunday.....7.50 The Gazette Times, Morning and Sunday ..7.50 The Post, Morning and Sunday .......... 7.80 The Press, Evening and Sunday .......... 5.50 Portland, Ore.-Dally Journal, Evening and Sunday----7.50 Oregonian, Morning and Sunday ......... 9.00 Providence, R.I.-The Jounial, Morning and Sunday.....8.00 Poublo, Colo.-The Chiettaln, Morning and Sunday... y.OO Richmond, Va.-Times-Dispatch, Morning and Sunday C.OO Rutland, Vt.-The Herald, Morning .................. G.OO Sacramento, Cal.-The Bee, Evening ................. G.OO Tho Union, Moniing and Sunday .......... G.OO Salt Lake City. Utah.-Deseret News, Evening......... 9.00 The Herald, Morning and Sunday ........ S.OO The Telegram, Evening ................... 6.00 The Tribune, Morning and Sunday .......12.00 San Antonio, Te.vas-Daily Express, Morning and Sun. 8.00 Light and Gazette, Evening, Sunday ...... 7.00 San Francisco, Cal.-The Chronicle, Morning and Sun. S.OO The Examiner, Morning and Sunday ......8.00 Savannah, Ga.,-Morning News, Morning and Sunday 8.00 Seattle, Wash.-Post-Intelligencer, Morning and Sun. ,. 6.00 The Times, Evening and Sunday ........ 8.50 Shreveport, La.,-The Times, Morning and Sunday .... 9.50 Spokane, Wash.-Spokesman-Review, Morning and Sun. 8.00 Springfield, Mass.-The Republican, Morning and Sun. 10.00 The Union, Morning and Sunday ......... 8.50 SL Louis, Mo.-Globe-Democrat, Morning and Sunday 8.00 The Republic, Morning and Sunday ...... C.Od St. Paul, Minn.-Tho DlBpatch, Evening ............... 5.20 Pioneer tress, Morning and Sunday ..... 5.20 Syracuse, N.Y.-The Herald, Evening and Sunday..... 7.50 Taooma, Wash.-The Ledger, Morning and Sunday ... G.eo Troy, N.Y.-Tho Record, Morning and Evening ...... 6.00 The Times, Evening.................... 6.00 Uti.ca, N.Y.-Tho Press, Morning .................... 6.00 Washington, D.C.-The Post, Morning and Sunday ...8.40 Evening Star, Evening and Sunday ....... 7.20 Waterbury, Conn.-The American, Evening ........... 8.00 The Republic, Morning and Sunday....... 8.00 Wheeling, W. Va.-The News, E\'ening and Sunday ... 6.50 Tho Register, Morning and Sunday......., 8.60 WiUcesbarre, Pa.-The Record, Morning .............. 6.00 AVERAGE SUBSCRIPTION RATE PER WEEK OF LEADING UNITED STATES DAILIES................ IS/gc RATE PER V/EEK OF HERALD UNDER NEW SCHEDULE................................... 10c. NOTE-A mimbei" of the newspapers here listed make a surcharge, either direct or tlirpugh the distributing' agencies, for delivery to subscribers* residences, whhich riiaterially increases the cost to the reader. The yearly subscription rates to tho Herald, it should be noted, are inclusive and cover delivery costs. ler V1 ;