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Lethbridge Herald Newspaper Archives

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Lethbridge Herald (Newspaper) - February 5, 1916, Lethbridge, Alberta l^HE LETHBRIpGE DAILY HERaLd Announcing Change In Rates To City Subscribers Lethbridge Herald Follows Other Western Dailies And Will Adopt the 1 Oc Per Week System Subscription Rates of Leading United States Daily Newspapers Per year Anaconda, uMont.-Tho Standard, Morning and Sunday ?10.00 Atlanta, Ga.-Tho Constitution, Jrorning and Sunday ..i$7.00 Tho Journal, Evening and Sunday ........ S.OO Augusta, Maine,-Journal, Morning ................... COO Bangor, Jfalne, Dally Commercial, Evening........... COO Birmingham, Ala.-The Ledger, Evening .............. n.OO The News, Evening ...................... fi.OO Boston, Mass.-Daily Adverll.ser, Morning ............. G.OO Tho Globe, Morning and Sunday ......... 8.50 The I'ost, Morning and Sunday .......... COO Bridgeport, Conn.-Tho Standard, Evening ........... 0.00 Brooklyn, N.Y.-The Daily Eagle, Evening and Sunday 9.50 Daily Times, Evening.................... G.OO Buffalo, N. Y.-Tho Courier, Morning and Sunday.....5.50 Tho Enquirer, Evening and Sunday....... 5,50 The Express, Morning and Sunday ....... 5.50 Evening News, Evening and Sunday .... 5.50 Evening Times, Evening and Sunday...... 5.50 Burlington, Vt.-Free Press, Morning ................. 0.00 Butte, Mont.-Tho Miner, Morning and Sunday 10.00 Charleston, S.C.-News and Courier, Jlornlng and Sun 8.00 Charlotte, N.C.-Daily Observer, Morning and Evening 11.00 Chicago, 111.-Tho Examiner, Morning and Sunday .... 5.50 The Inter-Ocean, Jlorning and Sunday ,,. fi.50 Record-Herald, Morning and Sunday...... 5.50 Daily Tribune, Morning and Sunday....... 0.50 Cincinnati, O.-Commercial Tribune, Morning & Sun. ..10.00 . Tho Enquirer,.Morning and Sunday ..... 14.00 Cleveland, 0.-Tho Leader, Morning and Sunday ......5,50 Tho Plain Dealer, Morning and Sunday 7.50 Colorado Springs, Colo.-Tho Gazette. .Jlorning & Sun. 0,00 Columbia, S. C-The State, Morning and Sunday...... 8.00 Columbus, Ohio,-Tho Dispatch, Evening and Sunday.. 7.80 Denver, Colo.-The Post, Evening and Sunday ........ 7.80 Tho Republican, Morning and Sunday.....0.50 Rocky Mountain News, Morniiig and Sun, 9.50 Detroit, Mich.-Free Press, Jlorning and Sunday.......7.50 Daily News,, Morning and Sunday ....... 7.50 Elizabeth, N. J.-Dally Journal, Evening.............. COO El Paso, Texas,-The Morald, Evening ................ 7.00 Fall River, Mass.-Dally Globe, Evening ............. (1.00 Fort Worth, Texas,-Star-Telegram, Evening and Sun. ..COO Fresno, Cal.-Republican, Morning- and Sunday........ 7.20 Galveston, Texas,-The News, Morning and Sunday ... '7.50 Hartford, Conn.-The Courant, Morning .............. S.OO The Times, Evening .................... S.oO Haverhill, Mass.-Evening Gazette, E\-enlng ........... 6.00 Helena, Mont.-Independent, 'Morning and Sunday ... 10.00 Houston, Texas,-Tho Chronicle, Evening and Sunday ..().50 The Post, Morning and Sunday .......... 8.00 Indianapolis, Ind.-Tho Star, Moniing and Sunday ... 7.80 Jacksonville, Fla.-Times-Union, Morning and Sunday.. 7.50 Jersey City, N. J.-Evening Journal 0.00 Kansas City, Mo.-Tlio Star, Evening and Sunday .... 7.20 Knoxvllle, Tonn.-^Journal aud Tribune, Morning & Sun. 8.00 Lexington, Ky.-The Horald, Morning and Sunday ... 7.50 Los Angeles, Cal.-The Examiner, Morning & Sunday 8.00 Tho Times, Morning and Sunday ........ 9.00 Louisville, Ky.-Courier-Journal, Morning and Sunday 9.00 Lynn, Mass.-Evening Item.......................... 6.00 Manchester, N.H.-The Union Leader, Jlornlng and Eve. 8,00 Memphis, Tenn,-Commercial-Appeal, Morning and Sun. 8.00 Merridon, Conn.-Dally Journal, Evening ............ 8,00 Morning Record, Morning................ B.OO Milwaukee, Wis.-The Sentinel, Morning and Sunday.. 7.80 Minneapolis, Minn.-Tlio Journal, Evening and Sunday 0.00 Tho Tribune, Morning and Sunday 6,00 Mobile, Ala.-Tho Register, Morning and Sunday .... 7.80 Montgomery, Ala.-The Tdvortisor, Morning and Sunday 7.80 Montgomery, Ala.-Tho Advorlisor, Morning and Sunday 7.80 .Muncle, Ind.-The Star, Morning and Sunday........ 7.50 Newark, N.J.-Evening News, Evening ...i........... ^.00 New Bedford, Mass.-Evening Standard, Evening, Sun, 7.50 Morning Mercury, Morning ..,............ 6.00 AVERAGE SUBSCRIPTION RATE - PER WEEK OF LEADING UNITED STATES DAILIES? ............... ISi/jc RATE HER WEEK OF THE WESTERN DAIUIES UNDER NEW SCHEDULE ......................, 10c Reasons For ..Edmonton, Calgary and Medicine Hat dallies have placed their city subscriptions on the 10 cent a week basis. "The Vancouver newspapers' city subscription rates have been adopted on the lOo per week basis." "The Reglna daily newspapers, the Leader and the Province, have established a rate of 10c per week for copies of their papers delivered by Carriers." "The Chicago American has announced that it is obliged to Increase Its subscription rate to 10c per week, It having been found a commercial impossibility to produce a newspaper like the American for anything like a cent." "The distributing agents of the New | York one cent newspapers have advanced the rate for nev/spapers delivered to subscribers residing In the Bronx to 16c per week." "The Cincinnati American, which was established in 1912 as a one cent IVIorn-ing newspaper by B. H. Kroger, a millionaire merchant, suspended publication suddenly and unexpectedly a few days ago, and It is reported that the other Cincinnati papers will now restore their subscription rates to the former figures charged of 3c per copy or 20c per week. The al)ovo ilcins, which luvvo appeared in the newspapers recently, exhibit'the general, almost nniversal tendency on the part of newspapers all over the continent to advance suhscription rates. The increase in cost of production which lias hcen responsible for this advance in nc\vspai)e'r rates is prohably more keenly felt in Western Canada than in any other section of the continent, for the reason that the geographical location imposes on tJie puhlishers of Western Canada exceptionally heavy producing costs. This nniy ho sti'ikingly illustrated by dealing with two of the primary articles Avhich enter into the making of a metropolitan newspaper, viz., white paper and cable, telegra])hic and general news services. In the matter of white paper, The Lethbridge Herald pays almost -820 a ton inore for news print paper than the puli-lishers of the new.s])apers in Minneapolis or St. Paul. This represents a large ailr ditional ex])ense assessed upon Western publishers in white paper consumption alone. This spread in cost is due to the remoteness of the source of supply and and the lieavy freight rates occasioned hy the long haulage. In the nnitter of expenditures on news services, the disptirity is even more pronounced. For instance the AYinnipeg Free Press pays a sum equal to just abcuit two and one-iialf times what the Torontt) and Montreal metropolitan dailies arc required to contribute for a budget of news of like volume and quality. In every item which enters into the expense of issuing a newis])aper, Western, publishers are subjected to costs substantially higher than ])revail in almost any district on the continent, Notwithstanding that the production tiosts are higher the subscri]Jtion rates of the Western papers are lower than the rates exacted generally by newspap(>rs on this continent, as an inspection of the list published elscAvhere on this page reveals. In this connection it should be remem-Ijered that the only sources open to a newspaper from Avhich to draw revenue are two-Hubscriptions and Advei-tising. With regard to the former, It is considered equitable and good newspaper practice to so adjust subscrijitibn rates that they will produce a return e(|ual to tho bare cost of white paper, plus the delivery and collecl;iou expenses and the charges incidental thereto. liefore tiio 10c a week system was in-ti'oduced the amount recolvod by the pub- "It is reported that the publishers of the London Daily l.lail contemplate increasing the price of the Mail from one to two c'?nts per copy in order to make the rate correspond with the revised price of the London Times," "The London, Ont., Advertiser, heretofore published as an evening paper, has also entered the morning field. The Evening edition of the Advertiser is a 10c a week paper delivered to subscribers in the city and the subscription price of the new Morning edition has been fixed at the same figure," lishers from newspaper subscriptious, after meeting the collection and dcliveiy costs and the ex])cnses strictly related thereto, contributes less than one-tenth of the -$-G00,000 paid annually by the ncwspa])ers of Winnijicg for white paper. Had it not been for the large volume of what might be termed transient advertising, and Avhich for some years has afforded substantial additional revenues, the publishers of the two leading news-l)apers of that city would not have been in a po.sition io postpone until the iires-ent the actiini which became in]])erative two years :igo. In the consideration of the (|U('Stion as to what constitutes a fair subscription rate to ask the newspaper readcj- of Western Cities to pay foi- his ])a]jer, the publishers have not been influenced by a desire to make n ])roht from tlu>ii- cii-cnla-tion. The rate decided upon l)y the publishers, viz. 10c ])ej- week, collected by the carrier boy, will continue to leave the news])apers of the west with a subscription rate considerably lower than that enjoyed by the majority of the leading pa-j)ers in the rnited States, and in a position wlicre they will still be obliged to face deficit on their subscrij)tion account. Nevertheless, the increase, slight as it is and imidequate as it will still ]irove to meet the tAvin charges.of white ])aper and delivery, affords a grateful amelioration of the present conditions, besides enabl-'ing the ])ublisliers to recognize, by an increase in their remuncj'ation, the faithful Avork of the carrier lads, an increase to which they have long been entitled, but which, in consequence of the exceptionally loAv subscription rates prevailing, the publishers were not justiiied in giving. The new rate of 10c per Aveek goes into effect on Pebruary 21, 1916. 'Simultaneously Avith the ncAV rate becoming operative 24 delivery boys, by special arrangement Avith the Herald, launch out on a business career as j'^oung merchants. On the Carrier lads from that date Avill 1)0 im])osed the responsibilit_y not only of delivery, but of collection and keeping accounts Avith the subscribers, Avho will become their customers. The lads Avill be carefully tutored, coached and assisted until they become fiymiliar Avith and experienced in , the junv work and it is confidently hoped that the training and discipline they Avill be subjected to and the ex])erlonco they Avill gain, Avill prove of value to them when they engag(! in more serious occupations later ort in life. Subscription Rates of Leading United States Daily Newspapers Per Year New lliiven. Conn.-Journnl-Coiirior, .MorniuK........$ G.OO irvoning Register, Evening aud SuiurB,y ... 8.00 Now Orlean.-i. Na.-Tiie Item, Kvening and Sunday .j... 7.00 . IMcayunc, Morning and Sunday ......-,...14.00 Tiriios-Deraocrat, .MorniuK and Sunday ..|. ..12.00 .NVw Voik, N. Y.-The Commercial, .Morning ............!),00 .Journal of Commerce aud Bulletin, I\lora. L'i.OO Ivvonlnp Post, Evening ...............-____9.00 Press, Morning and Sunday ..........,____.i6.50 The sun. Morning and .Sunday ........... S.OO 'I'lie Times, Jlornlng aud Sunday ......... S.uO Tlio Tribune, Mornluj; and Sunday ........ S.OO The World, Morning and Sunday.......... S.50 Oiiklnnd, Cal.-The Tribune, Morning. Evening and Sun. 7.80 Oil City, Pa.-The Derrick, Morning .................. 7.00. Onialia, Neb.-The Bee, Morning, evening and Sunday COO Ottumwa, Iowa.-The Courier, Evening ................ fi.OO Owen.sboro. Ky.-Tho Messenger, MorniuE and Sun..,. 6.00 I'hiladclpliin. Pa.-Tlie Inquirer, Morning and Sunday. .N'orth American, Morning and Sunday ... Tho Press, Morning and Sunday ........ Public Ijodgor, Momlug and Sunday...... Pittsburg, Pu.-Tho Dispatch, Morning and Sunday ...^ 7.50 Tlie Gazette Times, Jlorniug and Sunday ..7.r)0 Tiie Post, 'Moming and Sunday ........... 7.G0 Tho Press. Evening and Sunday ......... u.oO I'orlUind, Ore.-Dally .Journal. Evening and Sunday ----7.50 Orcgoniau, Morning and Sunday ----~i---- S.OO Providence, R.I.-Tlie .lournal, Jioruing and Sunday .....S.OO Peiibin, Colo.-The ChietCnin. Worniug and Sun.lUy... U.OO Richmond, Va.-TIraea-Dlspatch, Morning and Sunday COO 5.50 i5.50 5.50 S.50 COO ..... fi.OO .....(i.00 ,.... 9.00 ..... S.OO ..... 6.00 .....12.00 Rutland, Vt.-Tlie Herald, Morning ........... Sacramento. Cal.-The Bee, Evening ......... The Union, Morning and Sunday .. Salt Laivo City. Utah.-Desoret News, Evening . Tlie Herald, Morning and Sunday Tho Telegram, Evening ........... The Tribune, .Morning and Sunday San Antonio, Texas-Daily Express, Morning and. Sim. 8.00 Light and Gazette, Evening, Sunday ....... T.Oa San I'YancIsco, Cal.-The Chronicle, Moming an