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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - December 26, 1917, Lethbridge, Alberta TIIE DAILY KKHALD WEDXKS1UY. DKCEMBKR 2fi, WHITE GOODS SALE il! Decidedly Apron Values In no of tho ;L uieiv array of Oiun in our ai-ror. ax-Jloii. >ou rt-menib-T thti i-Kioii is Itt'iiiis in it..r.a-n5c tk fur tiur and of 'our c.lll.1.-, van will mor-> nincoc tau- thr ostrjordii'Atv values o! the- Hnc-j offered jr. ihu "L'r.c- Ji-r-.uro urJtr :M- heading ;i aprun One knows iSie unmiyaiico rvaloil by a skimpy ai'rtm, but t'tich i; don'.1 jixvuy in iin apron this i-liaracier. Ii is- linenilly Hny'i." UV tuivc u in a urine iHL'iit nf i-iriiv. i-Uivlr and f.iucr natt every hiiaiuiia'jff color. price L-; C it 13 well ivorth more, WE HAVE OTHER LIMES PRO- PORTIONALLY REDUCED. COME IN AND SEE THEM. DAYS ONLY DEVOTED TO THE SALE OF WHITE GOODS BEGINNING TOMORROW, and CONTINUING THREE DAYS ONLY, this Store inaugurates its Yearly White Goods Event, bring- ing to your attention every description of White Goods at Most Excep- tional Savings. Every piece of merchandise involved in ihe sale bears a special White Goods Price Ticket, so you can easily identify the special items mentioned here. The merchandise is of the very character you are calling for all the year round, and is of the same superior qual- ity that has characterized this store throughout it's merchandising career. Values are such as come but once a year., ensuring you a saving that should be taken full advantage of these days. If you are able to glean the opportunities'of saving that abound in. this event, come prepared to purchase liberally "and Early. Many lots will doubtless be soid out the first day. .This saje commences and continues only until the evening of Saturday, the 29th. The Nightgown Event of the Season We ilou't wont to siuEle fact It >to cuji help It, but these values are really extraordin- ary. So If you will take our itlvlco you will buy aa many ot ttteit ai possible.' Kemcrnber that as the jirlcc of cotlon goes up (and It will KO up as tho war continues) the price of night gon-ns will rlie. An exceptional ranje ot Kiunlre style nltfht gowns which lias Val Insertion am] lace Inset with em- broidery Insertion Is sell- i -on at.................. 1.89 Another, it most'dtintT gowc, lias Insertion of Val lace and Is prettily finished ivllh silk ribbons -f jkfi Wear Trice........ 1.951 The night sown is most hand- some having yoke of Maltese Inser- tion and Is finished 'off with lace li (ho word for this line. Priced tin at Z.49 WHITE XGOODS Could there be anything mare timely than ihe mat- ter of tted Spreads and QailU? 1.49 Tj-j ".Vliic; Special" BED. SPIWADS. JO-1 size. liJUSi. Xolh Ing cheap hut the price. Sale BEST ENGLISH DjMITY SPREADS In plain or satin stripe, polfca dot or brocaded. CCiS4. White Sale price Honey-Comb QUILTS. Best qaaiily. 104 ni-4 Fringe J S3.00 Highly Jlercerlzed QUILTS. Very special valiie. 114........... J4.00 Best French Marcella aUlLTS. Heavy .weight. Only .1 limited nuEntily which cannot be replaced at less than 50 per cent, additional cost. 104 at, each 114 at, each 124 at, each Shamrock colored BED SPREADS. Fringed anil in red, or blae. Absolutely fast colon. n nr Size 11-4. Each Old fashioned Cretonne pattern- ed BEDSPREADS. Eicellent qual- ity. 72x30. Special n Each.................... WHITE WEAR WAISTS that strengthen our i-laim to be "The Waist Store of Lelh- bridge" iii-.l is it that any ihrifty ivoinan surprised al thia v.-hi'ij'-nc ihat attractive coUon arc to be had at the pric'.-i As a special Ixxist for this de- partment we are placing on our counters Two Lines of White Waists, some of wlilth are wortli doahl? IhR money we are asking for them. Thej come in such a var- iety of makes and irim- thni we t-annot begin tu describe them. But we guarantee Ifcat when you see them you .buy not by ones or tiros but in quantities to supply your wanlj for jome time to coine. Tbe Prices are 99c and CORSET COVEas. Spccltlly re- One reason for the re- duced price: must tnalie room for neir displays and incoming stocks. Wide variety of slies, and there are literally dozens of de- signs, patterns and trimmings to select from. One line of thaw has yote of LACE INSERTION and EMBROID- ERY and is edged with lace, The price is only......... ANOTHER CORSET COVER and one of which are ccrtalnlr prond is most boanUfuIly flnishe'd In a rarlety of itylej. And the A CORSET COVER lit for a to is finished with ral lice 15 of most snperior qnal- OA it.'. WirJhi Sale Prtco OjC EWEAR Attention! Mrs. House- keeper A Cleaiance Sale of Hou-3 Dress- es. The housfluress Is needed thu year rounu; but this does not hind- er us from adding Interest to our Sale by including these vrlih '.he other reduced merchandise. If ybii have only one nce.-l to you can the store Knowing1 full well that even that saving T.-ill be worth while. A Honsedreu at A Housedress at Wo Have decided to iteiniie two lines only of tiese, for they are of such a special vftlue aa to warrant a ipace own In this iSver- tlseinput, and .ure think this idll o'e ihe nieina ol brliiglng under your notice In the most emphatic man- ner. "The first one'is a 2-picce Cham- liray Housedress with mob" cap to match fa plain colors of blue, linen and pinK and is prettily trimmed with striped galatea. This inmtrt he a bargain at J2.75, but I OQ our prite (or (lib sals is l.O" f The other is a one piece Dress of neat'grey and navy trfmraeil self color In a most at- trictire style. Beautifully made and finished. This would be excellent value }2.00i bnt we arc -I pn releasing them at ........l.D" WHITE WEAR UNDERSKIRTS You say2 Oh-yes! We are fully prepared to meet your requirements in this respect :md r.t prices and values that will cause you to exclaim, "How earth can you do Xever mlud how; the fact remains that "we do do it" as the particulars bclov will prove. We have only Itemized 3 lines but are sure these will create sufficient Interest in thesa gar- ments to create a desire to view our tull range. Here, they nro: THIS CAMBRIC UNDERSKIRT with a'6'Inch flouncing la really, a marrel when you consider prico and .quality combined. Yon cannot begin to approach it any- -i OQ where Better than any description of curs would a personal inspection on your part be of Ibis garni en I. It would conrlnce you'of the amaz- ing-bargains we offer in all linos of. White Wear. Just js a rhas a 10 Inch flounce of tucks and embroidery. White Sale i en Price Another criterion of- values is an UNDERSKIRT of a most bcaiitliul finish also with a 10 inch flounce of embroidery. But do see them for your own economy's sake. It 'will amply repay-you. i nft White Salo Price is'.....; 1 .9 9 A TREMENDOUSLY IMPORTANT SALE OF WHITE UNDERWEAR Important because of. Ihe tact that such materials are scarce anil no lelllin what they will cost in the future. And prices are so much reauced that no. further reason Is necessary to convince you of the wisdom of immediate pur- WHITE WEAR A most special Uno in an Envel- ope Combination v which has a pretty yoko of cnibrdirtercni laco and insertion with lice' You will wonder how they i can be sold for This COMBINATION .wllli Val lace yoke mul-embroidery Inser- tion is moat-wonderful value at.....-.... i....... ANOTHER COMBINATION which will take every eyo and open every Irurae !s finished with edging of Tcrchcn laco IneerMoh and has an embroidered yoke. Very i AA durable and strong, Price is A ctiamilng COMBINA- TION ol muslin bag. embroidered yoke and dalnly.. Val Uce, Someibjag superior, o nA Price..............'..... These tvro lines of, DRAWERS are ttnfehed with pretty Hounce eiu-- broidereci and are most nl value. .You'should lay gwxl' sappls1; of these. A f y C to TorgDt thu- "child rep, we Imve 3 LINES OF tlrat, comblninr strength and- efiba- 6 in y is surely a bargain'- st, pair Tlicn for anyone requiring' a bet- ter grade jru have provW-. ed a most useful lint, beautifully flhlahed off, the price ot Our priced Hne, lUan which no better coiiM be desired. Is of most suoerfor material And workmanship, and thc-White OQ Wear a'atc price Is only e 60C 3 Days Only: Doubtless You Are Wondering How we can offer you such phenomenal bargains at a time when there is admittedly such a scarcity of cotton goods, and I if 1 i n? rt 3 T herC r i, ii-Treev of r f d WC tae w or our system on to you. And there you have it.' V we are stationed at all the manufacturing centres the world over andiwhose there- and prestige 'behind er we think Wl11 mc--1 lradc requirements and pass the benefits WHITE GOODS Ensure Your Sleeping Com- fort-for the Coming Year. BEST ENGLISH SHEETING. Full 72 Inches. Full hleacheil and uo 83c I'er yard Bame nmho and quality. PA SO Inches DUC Best grade Hound Thread Sheet- ing. 72 Inches. Per yard Same make and quality. SI Inches. Per vard ___ Best quality PILLOW Limited quanllty only. 40, H2 and- 44 inch. While Sale prlco.......----. Ilcmstltcheil PILLOW CASES. Heavy steam ]oom; 40 nm] PQ 42 Inches. Per pair....... DSJC pairs only. Hand Embroidered PILLOW CASES. Exlrn fine qual- ity. i5 inches; Regular S3.50 pair. Special 'White Sale price n in fi2 nairs high grade ENGLISH SHEETS. Hemmeil and free from dfesslns- S1390. Special, o per pafr Cotton Honeycomb 18x30, ivlth fringe and rod borders. Per pair English TOWELt, All while with fringe.'Sixc 20i 26- SueciaJ per pair 25c 3 Pays Only: WHITE GOODS EMBROIDERIES An entirely neiv showing of s-mbroMerles in taporteiS Cambrics. SVlss. I.ongclolh. Organdfes Dadate, Dainty ings and Inzertlons, Klonnctagi, Corset Corerlng Babr Klounqlnga and Skirt Klminclnfee. Anylblng new, "we hara II- aii'l at pricei (hat cannot 0 0Ut to sei the olhen. liosular Special, yard IMPORTED VENICE LACE. 12 yards In piece! to 1 If Inch. Special, per doz _ _ 45C DAINTY BABY FLOUNCINGS. 27 inches. In and Organ- ille. All arc cmhrt-ldnred In dainty baby patterns mf 1'oryanl v.Jde. .Macio In best ijtultly Swiss cloth J'or yarfl tit tu waisl.laml dii hlouse or corwt covtr and al't for iop of trill or dress r.; 1 Inches t 5c WHITE GOODS Let Us Remind You About Yard Goods So Iliai you have to there's somethlns I forgol'V when you think you've finished all your olhcr household preparations. j-'lno "Queen's Clolh CAMBRIC. 8n Inch. Absolutely pure; finished linen. Limited ciuanllty only. nr Yard............................................... 4.DC DA.INTY4HIRTINO. Z6 Int-h-long cloth, nnsuriwascd for domes- tic use. 40 yards lo piece. or, yard "FAMOUS- FINE WHITE CALICO. hnlsLil soft for tlio needle. 35 Inch. yaril piece, in or, yard IvC "LILV OF THE NILE" SEALED MADAPOLAM. Made from lomr select cotton. 36 Inch, boxed In 10 yard lengths 1 'rtn WHITE FLANNELETTE. 28 Inch. Extra heavy i i Sitieclal. yard HC 3i (ficfi FINE FLEECY FLANNELETTE in pure while. I'.ci- iilaf 2Sc. Your chance lo stock up at t A 19c BEST QUALITY ENGLISH. FLANNELETTE. Fnll Meat-h nnd frei from ilfesslng: Worth totloy per yard. np Whllu Sale Price, ;