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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - August 24, 1914, Lethbridge, Alberta THf! LSTHBRIDGE DAILY HE It ALP PAG'f I''! To reassure our arid the Trade generally in the face of so many advances and rumored fedvanees in the cost of food products, Tea, Coffee, etc., we have decided to announce definitely that there will be no advance in price of COWAN'S PERFECTION GQC0A, 5-lb., Mb., 4-lb., i-lb, and lOc tins, between now and Christmas. Further than this we cannot look ahead. We believe it to be the duty of all Canadian to do their utmost during the present crisis to show their belief in the underlying soundness of Canada's commercial conditions. This announcement is made in face of the fact that the Cowan Company have had to pay an advanced price for some of their raw materials; but it is believed that increased demand from Atlantic to Pacific, because of falling foreign imports and en teas and coffees, will offset other con- ditions and enable our largely increased factory to run full time with full or increased staff at full The Cowan Company, as manufacturers of an article of unusual food value, are sincerely anxious to do their share in.allaying' anxiety as to employment, wages and food supplies. Realize the nid CHOCOLATE? Cocoa and Chocolate are foods as staple as flour. Cocoa is not a luxury, but a staple necessity of life, and, considered from the standpoint of its value as nourishment in concentrated form pure Cocoa at 50c a pound is a most economical food. The food value of Cocoa and Chocolate has keen recognized for many years in Great Britain and Europe. The highest medical authorities have made the statement that Cocoa and Chocolate are the most sustaining of all foods in concentrated form. European soldiers almost universally carry Chocolate in their kits as an emergency ration in case of food shortage, or fatigue in forced marches, and viewed from this standpoint the late Queen Victoria's gift to her soldiers in South Africa takes on a new significance. t. all appreciate Tea and Coffee, but, after all is said, these beverages arc merely pleasant, slightly stimulating drinks, with little or no food value. Cowan's Perfection Cocoa, on the con- is a splendid food as well as drink, and a delightful drink as well as food. Cowan's Perfection Cocoa is Sold by All Grocers in 5-Ib., Mb., and c Tins.. N. COWAN, President ;