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Lethbridge Herald Newspaper Archives

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Lethbridge Herald, The (Newspaper) - August 5, 1916, Lethbridge, Alberta SATURDAY, AUGUST 5, 1910. THE LI3THBRIDGE DAILY HERALD PAGE SEVEN New Prices, Aug. Tho following prices for Ford Cars, will effective on and alter August 1916 Chassis Runabout Touring Car Coupel'cli Town Car'. Sedan 175.00 495.00'. 780.00 HOW THE ARTILLERY OPERATES IN A BATTLE f.o.b. Ford, Ontario. These prices are positively guaranteed against 'any reduction before August Ut, 1017, but there guarantee against an advance in price.ay any- timo. The 1232 THIRD AVE. S. Ford e 'PHONE 633 Ottawa, July 11. Another letter has been received from the front from General E. W. B. Morrison. The let- tor, addressed to his wife, given a praphlc account of the last big fight lu which the were engaged from the artillery Bide. "Ilunnlng telephone ex- change" Is the way General Morrison describes It. The letter In part Is' as follows: "In the old Napoleonic days Generals, were 'pictured as rldins forward on dashing chargers, waving their swords and cheering on their troops. Later, on. during the Russo-Japanese war, you will remember reading of General who, after making all his die-, positions for the battle, passed the (Jay ten miles in the rear, fishing in. a. iittle trout stream, awaiting the re- sult. In this war it 18 much-more scientific, but less picturesque or en- joyable to be a General.' tou cannot even do the Izaak Walton act. Per- haps a description of my experiences In the recent battle may bo of some interest. "Of course, during the week of pre- liminary artillery preparation most of my staff officers had to go forward a good deal to supervise the prepara- tion and keep in touch with the differ- ent points of the line, to see that it had been properly dealt with by the guns. Ttfls was extremely interest-, ing, and gave us some soldierly em- ployment, dodging shells estimat- ing the character of the eiiftoyV re- taliation. Notice of Artillery Attack 'On the night preceding the at- tack, all orders having been issued and preparations completed, I went to bed curly and was awakened at midnight. The artillery attack was to commence at 32.4fi a.m. "Imagine a small room in a Bel- gian house that faced on a village with a garden in front and fruit in the rear. On a trestle table In the room a map about six feet square, iiluininalcd. by an elec- tric light operated by a small motor engine installed ill a hut across the way. A small table In the corner wit'h roy papers, and reports. Another table in the other corner for the Bri- gade-Major. On the window-sill, on the trestle table, and on the mantel- half a dozer." telephones of dif- ferent makes connected up with the various groups of batteries. Nobody In'the room-except myself, the Bri- gade-Major, and the Signal Officer. All the of the staff, thoroughly tirod'-out, were having their first un biMtm lllsht's sleep for weeks. Out- howling rainstorm. Otherwise the quietness of midnight. Awaiting Eventi "A few minutes before the bom- bardment is to commence I light my pipe, and put my feet on the trestle table to await events. An orderly brings in -a pot of hot coffee and sandwiches, and while the Brigade- Major is pouring the coffee I sit in the cprner with my fpet on the table consulting my watch. Sharp on the New Series Model 75 B An Unparalleled Vlctoiy Orerland. In twenty-four hours and from eVery section of the Dominion received more orders than rwe could fill in weeks. So" we Immediately increased the tSe orders and notified our dealers not to the model too hard as we were going night and day to catch up with orders. Before the end of the first week orders were pouring in so rapidly thaj decided to again increase the production fo that there would be no disappointments. But still bales of busineff coatraued to flood the factory. Now we are shipping 500 of the new cars every single day and arf fairly breaking our backs to keep pace tftf great demandthat now Jookias if it neverwould cease. We anticipated a great- but we did not look for wch daily avalanche of definite shipping orders. Such Is public strongest force, the greatest asaet, In the world. Never before has any automobile enjoyed such an unparalleled victory. Step In and see this extraordinary caf today. D. S. WILLIAMSON CO., 3S9 ITH STREET SOUTH PHONE Willys-Overland, Limited and 1 t I uiniite a dull runiblo through the tuonn Indicates that our batteries have op- ened, lu rlfteon minutes tlio groui) reports over the telephone Uiat. the enemy retaliation on Its Iront has "Al the Brigade-Major remarks: 'Well, the Infantry .attack Is launch- boing the hour .specKJO'i in tin: ordern. A foiv. remarks pass, mill pity Is expressed for the poor Infan- try going forward in the rain and dark. After ten minutes of silence a. telephone ami another1 group reports that the'enemy: are sending up green rockets.- That means they are calling for their artillery sup- port from their front-line trenches. Like an Election Night "The remainder of the night re- sembles the receiving of of an election.. except that the issues In-1 volvod are life and death instead of political preferment. Two minutes later another telephone an- nouncing that the enemy nro scmlins up red rockets, ivhich. as far as we can understand, in the Herman cqvii- for 'S.O.S..' addressed to their artillery. Ten minutes later and an- THher pf our groups, which is In sup- port, asks if it can turn on certain batteries. As they say In Parliament, the reply is in the affirmative. "An .hour of silence follows, brok- en only by occasional reports that the enemy Is putting up n trememluus pyrotechnic display of flares ou'l rockets. At 2.10 a forward artillen- high up in a certain place I cannot name, and whore I would hate--til be on a. night liku this, re- ports through his group heavy and (.ontlnun'iifi machine-gun rlfie- !iio. rest follows in chronological or- er: "2.15 Brigade-Major goes utsirla and reports that dawn is be- inniiig to break, the dull rumble of le heavy bombardment continues. Fire Dies "2.25 orderly enters witli message from the infantry that jets i fire; are issuing from the enemy's renchps op the loft, and that the en- myV.'artlllery fire is dying down in lat ssctor. "2.35 asteroid rockets re- orted In tront of the enemy's line n meaning that they appeal- be''massing there for a counter- a.m. lare.s..on the right sector.1 Another esorve group is ordered to take on nemy- counter-batteries to the south. "Hfalf an hour of silence ensues. 'his is the critical time oC the night. The of thfi attack is hanging n the balance. All'our .batteries are vorkMlg for ail they are-worth. Then happens at once: and green rockets jported at trenches. A red lare .at trench the. report. Red rockets ere, r'efl' flare's there. ing Red flares on the right ector of the flares in-the flares all over our zone! Lark-Celebrates .Victory "Our infantry have reached their objective! paylight has come. Out- ride in the the first lark com- to aijig ecstatically.-as if cele- jrating" the victory. "The has been-i'llft ng1' in 'fropt of the infantry as thej advance, npif-estabjialies its curtain 'JUSt Ullr Llllllg---LU Jlllullll ..u..r J.UUU..., i public that the nrerchant had brought Tho enemy are shelling our support i certam goods -with a proper des ines and endeavoring to prevent the i crjption of them and the honesu nfantrj- from cpn.sqlidating trenches captured. -Our gims.are working over- time. 'AnothQi' hour elapses. The ene- my's fire shdwsi'signs of weakening, .commence to reduce, to let our c.ool off add give the over-work- Telephone, reports red In cleaning earthenware crocks and bowls Old Dutch saves a lot of work WANAMAKER TELLS HOW HE WON OUT IN PHILADELPHIA Creatit) GrjTittst Rata.l Store In Wor'd by Newspaper Advertis- His Methods. When John maker, rounder of the grvatnst retail store In the world, closed his first day's business in 1861, he had ?21.C7 "In the old-fashioned .till nude" tl" counter." He left the 67 cents in the till to start the second day's business and spent the ?24 in newspaper advertis- ing. Evor since, he says, he lias licen us- ing the daily newspapers because he found "that the only advertising of di- rect and instant henefjV to both mer- chant and customer IB in the- daify newspaper of known circulation-" Mr. Wanamaker tells the story in an open letter ivhich he addressed to the Associated Advertising Clubs con- vention, now holding its "When this little- store closed its doors on its first days business, away back in 1661, the sum of ?24.67 was found in the old-fashioned till under the counter; the 67 cents was left there tor making change next morn- ing and the wafl tatfen out by the founder and spent with the uewp- pepere, which were asked simply to aay that the new store was open and doing business, and had a good stock of goods useful to the people, "Our little to newapapers then, as it goes, nearly' altogether, to-day, because, if I ever have .a monument for discovering anything, it will be fqr finding out that the only advertising of direct and instant benefit to both merchants and customer is in'the daily newspaper of kuown circulation. All others are vanity .and .vexation of spirit. To have learned this fact hqs greatly helped- often there has been serious, discom- fort in saying: so breaking away from, leaflets.and- weeklies 'Throughout fifty-five years' ;of ex- LOSES ESTATE Frceholcl, N. J., Aug. Voting, husband of the late Lillian opera singer, lost his fight .for the ithe tile estate of the singer in a decision Judge Lawrence here today. Judge Lawrence held that the will of 1914, leaving the bulk of the estate to three sisters of Madame 'Nordica admitted to probate, throwing outjthe i will 1910 which named the husband as the chief TWO BIG RANCH SALES ARE MADE AT.MEDICINE HAT gunners 'a chance to breathe. The telephones tmzz Jubilantly. Infantry icceasjful air along: the line and con- )lidating." "5.30 from headquar- ters artillery have done very mnll'' V......-' Received '6.00 convey to troops under your command my hearty con- message from G.C. Canadian' Army Corps. This Is sent out to all .the groups. The Junior staff officers are awik _aned. to tjike .on their watch. The senior ataff Captain comes in nibbing tils eyes, and llfltejis without enthusi asm to the results, "of the fight. Then lie says atJornfiiUy !Huh, of a lot of fun we had out of it. I wish I was back in the brigade This red tab busi makes me sick In the old of biclt the running a-------- we wduld be in on i this fight Instead telephone Exchange (He been up at the front off and on for seven days and, yesterday if a big shell which stnjck t? feet from him had not failed to detonate, he, now be pushing up the Theie is no pleasing some people) (.He rest of us turn in and go to sleep, nndjgpurbed ihe clangor of the ammuujtjon wagons and am bnlancei on tha road out in front, -and just a last wlstfql thought .uiat a brigade in the haqd is worth a division on the end of a telephone line BAKING POWDER E.WGILLETT COMPANY LIMITED TORONTO. OMT. HUGHES WORKS ON, SPEECHES Bridgehampton, N. Y. Aug S E. Hughes spent today going overfthe material he expects to usa in speeches (luring his western trip. He received a large sheaf of congratulatory tele- grams from Charles W. Fairbanks, vice Medicine Hat, Aug ind presidential nominee; Albert J JJover- Huckvale have sold their large ranph Henry L. Stoddard and others on ;o the south of this city, together with his speech of acceptance. The nominee :heir entire stock of hor'-es and cat expects to spend tomoorow attending Lie, over 500 to T. A: Yeast, pftto personal affaiia Isobriaka and Mm Fawcett of Medi cme Hat The pui chasers intend ta> ing the ranch and stock in Octo her. The purchase price is in the neighborhood of the exact amount depends upon'the. number cattle when the deal is completed INSPECTOR OF R. N. W. M. p. J Ottawa, Aug. Sergt. jan F. Anderson, of the RNWATP, has been gazetted as an inspector of cattle when the deal is compieieu m no the meantime it is understood that a the force m the stead of Inspector P third of the pui chase puce Ins been V Pennefathei who has been promot- paid ed CORPS Since recruiting lias been so leij succeaslul (or (he RalhMi> Construe tiop corps in the city t son p-o poled to fornt platoon entjraly of' the men that have eiilistM here It Is hoped that CO mark will be reached tonight and froip inqlrations it he V and lohn S TrowhitJ both firemen and Fraiili "Beattic :niliiinB man from Kipii signed uo jealerdav Tb> reciuiting omce in the Vic torla onen from nine ocjooK li) mQrnlng until 10 odock ID the evening 4 large draft IB lcuv tethhildfe on dlreof (o Sep Treil W inaVe arrango menu to Ifityfl with "Nobleman' BLUNTS the equal of most 15c, Cigars. Some Tobacconists will try to sell you other brands. WHY? Simply -because there is less profit to them on "Promoter" at 3 for 25c. S. DAVIS SONS, LIMITED, MONTREAL ;