25 Jun 1937
Page 1
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Newspaper
Laura Standard And Crystal Brook Courier
Location
Laura, South Australia, Australia
Date
Jun 25, 1937
Page
1
A brief notice from this paper asks readers to consider advertisers for better service. It explains that inviting trade helps provide value and urges mentioning the paper when dealing with advertisers to support improved local service.
The Laura Standard and Crystal Brook Courier announces a long running weekly paper serving northern districts and now offers full printing services. It promises prompt attention, right prices, and no job too large or small, boasting an up to date electric plant and a well equipped country office in South Australia.
A civic exhortation urges residents to praise their town and district, improve it, support focal institutions, and promote local trade. It emphasizes hospitality to strangers, backing public officers, and subscribing to the district paper to advance community interests.
Mr. J H Harland Swann of Lever Brothers, visiting Australia and New Zealand, states in a press interview that the press remains the main advertising medium. He notes cinema and wireless competition, BBC anti advertising stance, and fierce direct selling. He cites 4 400 000 000 calls to British housewives last year and asserts big advertisers still trust the press.
At Rhyl meeting chair Hugh Parry said the North Wales Holiday Resorts Association raised over 17000 for publicity, spending 11000 on press ads and distributing 17000 guides and 100000 folders. LMS Railway’s EB Cheadle noted 2500 spent. test shows 70 percent learned of excursions via newspapers.
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