Advertisers Urge Readers to Support Local Paper
The note asks readers to consider and mention the paper when dealing with advertisers. It asserts advertisers provide service and value and that supporting them helps improve the paper’s offerings.
18 Jun 1937
Page 1
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Newspaper
Laura Standard And Crystal Brook Courier
Location
Laura, South Australia, Australia
Date
Jun 18, 1937
Page
1
The note asks readers to consider and mention the paper when dealing with advertisers. It asserts advertisers provide service and value and that supporting them helps improve the paper’s offerings.
The notice proclaims a long standing weekly paper serving northern districts and a modern Laura printing plant. It highlights prompt service, right prices, and capability to handle all print needs from government to private orders. It promotes advertisers and subscribers to support the local newspaper and printer.
Mr L H Harland Swann of Lever Bros New Zealand and Australia says the press remains the main advertising medium despite cinema and wireless. He notes 75 percent of British radio listeners hear broadcasts but MPs oppose BBC ad placement. Outdoor advertising rises, competition is fierce, and Lever Bros made over 4.4 billion calls to British housewives last year.
At Rhyl annual meeting chair man Hugh Party reported the association raised over £17,000 for purposes with £11,000 spent on press advertising. Seventeen thousand guides and 100,000 folders on North Wales were distributed. LMS Railway assistant publicity officer E Cheadle noted over £2,500 spent in the press and found 70 percent of excursion passengers learned of them from newspapers.
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