04 Jun 1937
Page 1
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Newspaper
Laura Standard And Crystal Brook Courier
Location
Laura, South Australia, Australia
Date
Jun 04, 1937
Page
1
The notice appeals to readers to consider the paper's advertisers for better service and value. It stresses that inviting trade helps sustain the paper and asks readers to mention the paper when dealing with advertisers.
The piece promotes Laura to Crystal Brook district printing services and a weekly paper. It emphasizes a long standing community newspaper known as the Live Wire and claims the printing plant is modern and well equipped with electric machines and Linotype. It appeals for advertisers and subscribers in the Laura Standard and Crystal Brook Courier service area.
Learn to promote local pride and support. Encourage trade at home and public spirited actions. Speak well of business people and defend local institutions. Look beyond self for public good and back district paper to advance its interests.
Mr L H Harland Swann of Lever Brothers, visiting Fremantle, says advertising spans media but press remains the main channel. He notes cinema and wireless rise, British MPs oppose BBC ad use, and outdoor ads grow. Lever calls 4 400 000 000 calls to housewives last year a sign of fierce direct marketing, yet major advertisers persist with the press.
At the annual North Wales Holiday Association meeting in Rhybald Parry reported over £17,000 raised for publicity with £11,000 spent on press advertising. The group distributed unctuary nine thousand guides and 100 000 folders. E Cheadle of the LMS Railway said his company spent over £2,500 on Press ads and tests showed 70 percent of excursion passengers learned of trips from newspapers.
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