This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!
The Tipping Point ideas travel and spread like epidemics
Malcolm Gladwell explains how ideas and behaviors spread through carriers. The three rules of epidemics are the law of the few stickiness of the message and power of context. Connectors mavens and salesmen drive spread, and context changes can spark a tipping point.
MENTIONED IN THIS ARTICLE
Malcolm Gladwell
Gladwell
Paul Revere
New York
NYPD
Val Farmer
Valfarmer.com
MeritCare
Fargo
Rapid City