Advertising gimmicks fail. real value wins hard sales
The piece critiques marketing fluff from newness slogans to fancy additives, citing Snickerdoodles to Cinnamon Sugar Cookies and BA Oil, where plain honesty boosted sales by millions. It urges agencies to abandon clouded copy and for Canadians to heed Vincent Massey urging crown support.
MENTIONED IN THIS ARTICLE
National Biscuit Company
BA Oil
Vincent Massey
Local merchant replies to invoice amid tax and insurance talk
A local merchant responds to a bill with questions about paying and requests for multiple insurance types. The missive discusses financial strain, loyalty to the crown, licensing, and the role of government in business. The fragment ends with a notice that the account is in arrears.
MENTIONED IN THIS ARTICLE
Reed
Commonwealth
Tax Burden Described Under Law and Permits
A speaker laments heavy taxation including business, amusement, gas, income, water, excise, school, auto, and hydro taxes. The text notes a mandate to obtain permits for various activities and hints at a coercive legal framework.
Canada Faces World Hockey Champs in Tampere Coverage
Canada’s national team travels to Tampere Finland for the World Hockey Championships with CBC radio and TV plans. Radio will broadcast games against Czechoslovakia Sweden and Russia while TV carries Canada vs Czechoslovakia and Canada vs Sweden. Local stations will air Canada versus U S A and Russia in late March with Don Wittman and Dan Kelly handling play by play.
MENTIONED IN THIS ARTICLE
Canada
Tampere
Finland
CBC Radio and
CBC Radio Network
CBW
Manitoba
CBR
Saskatchewan
Calgary
CBX
Edmonton
Russia
Sweden
Czechoslovakia
Czechs
CBC Television Network
U.S.A
Don Wittman
Dan Kelly
Also Mentioned on This Page
Ambrose Hill
Ilocal Merchant
IBILL
Nanun Cin
Tal Wil
Quebec
Iquired
Eemeee
Rees
Unemployment Relief
Gold Digger's Home
Red Cross
Black
Quebec City
Levis
CBC
Louis Chasse
Don Mec Dermid
World of Sports
Alanth
Polgutd Llanututl Zailietica IL
Snowman
Intertel
Japan
Australian Broadcasting Commission
BBC
Agincourt
Henry VI
Poryear
Robert Hardy
General Motors
Lester Pearson
Zurich
Switzerland
Reogre
Radio & Television
Red River
Forest Room
Wedgewood Dining Room
Steregiu
Netal
Winnipeg
Smith
Pontiac
Parisienne
Custom
Parisienne Sport Coupe
Oak River
Purdy