Customer power reshapes markets with collective bargaining
The text notes farmers and health care providers facing price and standard pressure from organized buyer groups. It contrasts options from independent production to forming producer groups or accepting negotiated terms. It highlights customers wielding clout as dominant market participants and insurers set price and care standards.
Two Paths for Rural Health and Agriculture in Changing Markets
Rural health providers face a choice between joining an approved panel with price and care terms or going solo and risking market losses. Farmers will bifurcate into low cost manufacturers vs demand driven specialty producers, forming cooperatives or direct contracts to cut price risk. Val Farmer, a Rapid City psychologist, notes rural independence eroding as providers and farmers adapt to new demand and contract dynamics.
MENTIONED IN THIS ARTICLE
Mike Boehlje
Purdue University
Boehlie
Great Plains
Val Farmer
Rapid City
S.D
Gary Filmon
Notre Dame Ave
Winnipeg
Man
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