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Newspaper
Gloucester Advocate
Location
Gloucester, New South Wales, Australia
Date
Jul 22, 1941
Page
1
The piece argues buyers should choose advertised goods and services due to consistent quality and proven reputation. It emphasizes ethics and economics, insisting that local newspapers provide a reliable standard for advertisers and consumers alike.
Read by 3000 people this guaranteed avenue places goods and services before the Gloucester District public. Only a tiny fraction of buyers are reached by any other method.
The Gloucester VA's first annual report outlines 23 members with two resignations, member activities including First Aid and Home Nursing training, stretcher bearing, drill, church parade, field day with the Voluntary Defence Corps, and canteen cooking. Aids assisted Red Cross work, sold Red Cross Seals for the Gowrie Special Appeal, donated materials, served meals to troops, and honored Anzac Day with wreaths and a patriotic float. Resignations noted of Misses Ferguson and Rye. thanks extended to instructors, the Red Cross, hospitals, and supporters. Financial statement presents receipts from classes, donations, sales, and war fund contributions.
City newspapers raise advertising rates as costs rise with examples from July 1. Rates shown include 39/6 to 46/ per DC inch for notices and elections, 19/10 to 23/4 for week days versus Saturdays, and 17/6 to 33/6 for front, leader, and double column inches, with 39/6 to 46/- for cars, auctions, and real estate. Country papers face lower exposure and often publish free notices for patriotic movements and defence recruiting, while government expectations imply free publicity from the country press.
London reports the Royal Air Force scored its best week of attacks on German sea lanes, damaging or sinking eight ships totaling 49,000 tons off the Dutch coast and striking industrial targets around Hanover. RAF losses include two bombers missing. A Berlin tally claims several German sites in north west Germany faced bombs with no material damage.
The Gloucester Branch Red Cross Society held its annual meeting on 15 July with many officers and members present. Elections for 1941 42 elected Mrs E M Higgins as president and a team including L Rye Weekes and Horner as vice presidents, Miss M Cameron as secretary, Mrs W Garner as treasurer, and committees for wool and relief work. The annual report praised nine monthly meetings and active fundraising and welfare work, including rooms lent rent free for the war, weekly VAD supervision, a monster card party, and multiple donations to headquarters and Lady Gowrie’s Appeal. The report also highlighted sewing and knitting efforts, the Red Cross depot activities, and thanks to contributors, with continued support requested for sick, wounded, and prisoners of war.
A writer asserts Nazi propaganda runs nonstop with no respite, stating that there is never a true Bunk Holiday. The remark implies relentless messaging across the day. The quote reflects a critical view of constant ideological dissemination.
Optometrist D L McDonald F B C A Honours F SMC London of Webster Jack and McDonald Sydney will be in attendance at the Commercial Hotel Gloucester on Saturday August 23 from 9 a m to 1 p m for consultations.
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