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Newspaper
Geraldton Guardian
Location
Geraldton, Western Australia, Australia
Date
Dec 16, 1948
Page
8
A survey of Geraldton shops reveals an extensive range of goods during the Christmas week. Shoppers face higher prices but find novelties and better quality items that promise lasting value, with staff guidance aiding selections for discerning gifts.
Milorda retailer showcases modern home appliances and furniture amid a bustling Christmas rush. The display features electric cleaners, floor polishers, washings machines, and stylish seating for kitchens and parlors, with emphasis on utilitarian design and durable finishes. Shop leader Mr Clarke notes gift buyers shifting toward furniture while maintaining a wide range of electrical appliances and fashion wear.
The store at Marine Terrace carries many appliances from radios to refrigerators and lawn mowers. It markets novelty items, sports gear, and household fittings with a focus on Christmas shopping. The firm emphasizes specialty brands and ready delivery, appealing to home buyers and enthusiasts alike.
Sunshine Crooks and Brooker Company reports improving demand and higher prices for a range of goods. Stock includes quality enamels, fish tackle, nylon fibers, and household implements. Showroom displays and new lines for kitchen, tools, and sporting gear attract buyers. emphasis on durability and value.
Hardware House highlights a broad range of gifts for Christmas from bicycles and parts to radios and electric home goods. The article notes Malvern Star autocycle, a Swansea cycle line, and accessories like tyres, tubes, lights, and helmets, plus radio sets like His Masters Voice and Radiois. It mentions delivery by Austin and other firms, with extensive stock at Young Motors Pty Ltd and a Geraldton car show by Young Motors Pro.
Dowie's Drapery proprietor K C Dowie notes strong Christmas buying amid high prices. Trading last month showed activity with a bumper season expected. shop upgrades include glass showcases and planned modern display windows. Public trend favors everyday use items. clothing for men women and children remains well stocked with new lines and broad choices.
Hardware House manager Mr W I Ello notes Christmas shopping boosted overall hardware sales. Public confidence remains mixed amid grave price fears as households pursue home improvements with paints Algiantum ware and plastic canisters gaining traction. Enamel stoves with nickel tops are highlighted to ease domestic work.
Well-filled fixtures and packed racks illustrate a broad improvement in the mercery and men's outfitting stock of Jos. J Johnston & Son. The week learned that gains were widespread, aside from some items like suits, athletic underwear, and trousers. Shifts toward value featured extensive shirt displays and bold color ties, with sportswear and travel goods drawing attention amid the price rise.
The managing director Mr F Wart notes abnormal tyre demand as motorists prepare for holidays. Since establishing in Cathedral Avenue the firm has drawn a growing clientele and kept busy recapping and retreading. The factory will close for holidays but stocks of car and truck batteries, tyres and cycle tyres remain ample to meet holiday demand.
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