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This newspaper page contains 11 articles. Subscribers can read the full text of each article.
Newspaper
Geraldton Express
Location
Geraldton, Western Australia, Australia
Date
Jul 08, 1918
Page
4
A vintage advertisement warns that medicated soaps irritate skin and cause pimples. It urges stopping doubtful soaps and using Caticura soap for toilet uses, with Caticura Ointment for relief and promises free samples by post from Owna & Co., Sydney.
Shortly after taking office in the Forrest Government, Mr. Wittenoom visited Geraldton, drawing a warm reception. The Express noted his listening to deputations, promising measures, and the voters’ belief he could become a strong, popular minister with energy and practical skill. The piece urged prudent conduct amid manhood suffrage and predicted a potential bright political future if he stays true to electors. Also mentions a local aspirin ad block.
The article credits the Express newspaper with long standing advocacy for Crown Lands and mineral wealth, arguing it spurred public works and closer land selection despite vested interests. It notes increased staff and continued push to inform readers about the district’s potential and development opportunities.
The London Daily Mail argues Germany cannot reclaim colonies. It cites dominions' opposition, Germany's history of military takeovers, and brutal rule as decisive obstacles to any resumption of empire. It notes Australia, New Zealand, and British Africa would oppose a reversal and that Germany would have to reconquer each colony if handed back.
An ad touts HERNZO as a cheaper way to create a superior cough and sore throat remedy at home. It claims mixing with hot water and sweetener yields a pint of medicine at savings, with postage-paid orders to Hen, Manufactur 1, Castleroagh sirect.
An old advertising notice promotes TRANSTON NERVE NUTS as a cure for nerves and various ailments. It claims the product restores health and strength, labeling it a mood booster with a chemist’s backing. Priced small boxes at 2s and larger boxes at 17?3.
German trade in 1912 shows Britain buying £58 million of German goods and selling £42 million in return. Russia and the United States surpassed Germany in trade, with most imports from those nations raw materials and Britain's exports dominated by manufactured items. Australia sent goods valued at £7.15 million to Germany and received £13.8 million in supplies mainly wool, with some exports routed via Great Britain.
A Perth publisher offers the Western Australia Directory covering the entire state from north to south, with street directories for major towns, an alphabetical state directory, and a trades directory. The publication promotes its usefulness for business and advertising reach, inviting quotations for related directories in other states and regions.
The Geraldton Express boasts growing patronage but warns subscribers that soaring paper costs force strict payment enforcement. Accounts in arrears will be cut from the list, with quarterly pruning and firmer action to avoid long-term risks to publication viability.
The Geraldton Express invites country correspondence on facts and concerns for local industry development. Letters must be fair and free of malice, with the writer’s real name supplied. anonymous submissions are not published unless the writer requests secrecy, and strong precautions guard confidentiality.
Express, established in 1878, has never missed an issue and remains strong as an advertising medium. It notes that foreign and interstate ads show its value, urges against retrenchment in advertising departments, fixed reasonable rates, and lists country agents and subscription rates.
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