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Newspaper
Geraldton Express
Location
Geraldton, Western Australia, Australia
Date
Aug 30, 1909
Page
1
A garbled notice describes export merchants with goods and colonial steamship lines arranging sailings, plus a price list for trade cards and advertisements. The text recounts a man who advertised once and failed to gain customers, arguing advertising is unreliable until merchants learn to advertise daily.
NDENTS offers prompt execution at lowest cash prices for belts, books, boots, hardware, drapery, cycles, china, jewelry, and many more including stationery and oils. Trade discounts 2 to 5 percent, special quotations on request. Sample cases from £10 upward.
Advances are issued under section 34 for Ringbarking clearing training water conservation on grass of stock for grazing and farm improvements. Limits set at £500 per borrower, £100 for breeding stock, with options for up to £200 additional advances. Applications must use bank forms, include all details, and costs include stamp duty and registration fees. Advances can extend up to 80 years, with interest charged semi annually at a standard rate.
The document lists sunrise and sunset times for the ihering to this table le idton District along with Railway Telegraph timings for the state. It also notes lunar phases with dates for Last Quarter First Quarter and Full Moon. Names of local officials and observers appear in the ledger such as Stone Cunningham Drage Meehan Mitchell Ryan Somers and others.
A compiled roster of justices including Jona Hearn A Meadowcroft Joshua Mills W B Mitchell 45 Moore W Moore J F Morrett R EB Morrell W S Oliver H Pass E Pope G B Sewell J G Smith W T Stansfield G H Bartlett W J Bor T L Brown M Brown EB W Clarkson M A Cornish G A Davidson F E Davis J Delmage is presented as the official list for the Victoria magistrate district.
A historical adage urges merchants to advertise to draw customers and inform readers where goods are found. It argues that a good store prospers with visibility, while concealed stock hurts trade. Signage and circulars draw attention, but a newspaper notice can reach far without postage.
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