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Newspaper
Estevan Mercury
Location
Estevan, Saskatchewan, Canada
Date
Jul 25, 1918
Page
4
A call to diverse roles in wartime Canada urges business leaders to organize for self sufficiency, critics to fact check, consumers to save food, cooks to improve meals, farmers to expand outputs, and gossips to spread helpful propaganda, all to aid national effort.
A town council meeting discusses funding a larger fair with a $500 grant plus grandstand additions costing about 1000. Delegates urge active support for food conservation campaigns urging substitutes, garden work, and thrift to aid war efforts while addressing committee duties and tax arrears notices.
A store, when it launches wide scale advertising, promises improved service and greater thrift opportunities for customers, signaling enhanced value through marketing reach and clearer promotions.
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