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What's in a name? Ask WJKWWJWerChnnn#ftBy REN GOTTLIEBC-T TV WriterYou wouldn’t think one letteroi the alphabet could be thatimportant.But apparently it is — at least to some people.THAT’S WHY WJKW-TV Channel 8 has decided to go back to its old call letters, WJW, by which it was known from 1954 to 1977.The switch, which is tied to the recent sale of WJW Radio, will occur Monday.As of that day, all on-air graphics and announcements are expected to contain the new call letters, although a few billboards, bus signs and other odds and ends with the old tetters will still be around for a while.VIEWERS MAY hardly notice — or care about — the switch, but station officials think♦ . r 4i*99^.“We feel the station is going to be more recognizable,” said general manager C. David Whitaker.“Three letters are easier to remember, and anything that enhances viewer recollection of the station is an asset.TV newsShannon Jewell, editor“MANY OF our longtime viewers still think of the station as WJW. There was mail here every day that said 'WJW.’ ”The station has certainly gone to a lot of trouble to make the change.Not only has it had to spend thousands of dollars for new promotional materials, stationery, and the like, it has also had to endure the always-tedious process of dealing with theFcdcial Cuiiuiiuiucauuri* commission.BECAUSE THE FCC no longer grants three-letter call letters, station officials had toV r • r r » tregulations.Channel 8 became WJKW m 1977 when its sister station, WJW Radio, was sold by Storer Communications to a group that included Cleveland Browns owner Art Model!.In an agreement negotiated between Storer and the Modell group, the radio station was granted the exclusive right to the WJW call letters.BUT EARLIER this year, the Modell group sold WJW Radio and bought WWWE-AM and WDOK-FM.When the new owners of WJW Radio decided to change that station’s call letters to WRMR, Channel 8 officials wasted no lime.“The day the sale (of WJW Radio) was consummated, we applied for the call letters and the waiver,” Whitaker said.“WE DIDN’T know when we would get approval, so we had to hold up converting our promotional material“The changeover has been a horrendous job. We’re going to have some inconsistencies for awhile.”JOHN DARLINGWith tve newUCEN5ING5PN-CFFS™^C!ftl§aHANDTHWE’SEXRECTTOSKIN THE FUTURE...BIG PLAY - Upstart WOIO-TV Channel 19 scores another programming coup tonight at 8 with its telecast of the Ohio State football game against the University of Pittsburgh.The station is tentatively set to carry five more college games this fall, including Ohio State vs. Minnesota Oct. 26, Ohio State vs. Northwestern Nov. 9,and Notre JiantP vs PiirHtw4,0-The other games are Indiana vs. Minnesota Oct. 19, and Georgia vs. Georgia Tech Nov. 30.However, there’s a catch.some of those games and could still decide to carry some of them, although Channel 19 officials think that’s unlikely.General manager Dennis Thatcher, formerly with WCLQ-n*T» i~t% * i -i v '-.tidiiiiej oi, says me stationis approaching college football telecasts cautiously.“College football is a good place to be (for advertisers),” he said, “but the competition“Last year (at Channel 61), we did too many games.”Hie station was offered a package of 28 games but chose to carry only six.* * *BY BATIUK A SHAMRAYCBS-TV HAD first rights to THE WEATHER FRONTRegardless of who gets hired to replace weatherman Dan Dobrowolski at WEWS-TV Channel 5, it appears Daniel Maly will handle the weeknight weather segments through the end oi November.A spokesman said station officials don’t want an entirely new person on the air during the Arbitron rating periods in October and November.weatherman for the past year and has been filling in for Dobrowolski in recent weeks.Dobrowolski, whose pending departure was announced several weeks ago, will not return to the air this month, even though his contract runs through Sept. 30.4MSTHWEDDINGCOMPLETE (JUITHAWD MACHINEGtw HOLESWloic/tHAMSW 1-M
Newspaper Details
The Chronicle Telegram
Elyria, Ohio, US
Sat, Sep 14, 1985
Page 5
Full Page
Clipped by
Nathan O.
OH, USA 12 Oct 2021
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