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tws FRtNCKTON OKMOCKAIScene From Rollicking Comedy, “It Pays to Advertise,’* Sixth Night of Chautauqua 1n A big feature of the coming Redpath Chautauqua week this year will be6 the complete production of the delightful comedy, “It Pays to Advertise,” [which will be given on the sixth night by a company of eight,I “It Pays to Advertise” is one of the most successful of modern plays.Bit is so well balanced in basic human values that it cheers the heart and '/diverts the mind at the same operation. The authors, Roi Cooper Megrue and Walter Hackett, are numbered among the most successful playwrights of this generation.i “It Pays to Advertise” is absolutely clean and wholesome, and this fact,combined with the rich Americanism of its humor, the rapid-fire idioms con-; tained in the dialogue and the many clever situations effected, marked its New York production as the most successful comedy drama in years.The story is told with a contagious verve and vigor and the dialogue is written with*a real feeling for that particular type of humor that has been recognized as purely American since the days of Ben Franklin. •The laughs?“It Pays to Advertise” runs over with laughs.Before the company has been before you two mbmtes the play will reach out after you and rap you genially on the back, an# you will be aware of a warm, comfortable feeling that will cause you to SOttfe back contentedly, with complete trust that it is going to keep you Jovial and Interested the whole evening.It makes fun lt;f advertising, but Is one of the best ads the advertising man can have.The central character is soaked In the gospel of advertising. He claims that the reason we eat hen's eggs instead of duck’s eggs is because the henadvertises her productThe central idea of “It Pays to Advertise” is an old one. It is the familiar story of the rich father and (he idle son. The father makes a wager with his stenographer that she cannot induce the son to go to work. She succeeds in getting him interested in n business proposition. He forms o partnership with a fellow who believes with all of his heart and soul andamazing nerve that it pays to advertise.The father is a soap manufacturer and the young fellows enter the same field, flooding the territory with ads of their soap. The ad campaign was a tremendous success, but the young enthusiasts forgot to make soap. The public demands the new soap and the youngsters force the soap trust to buythem out at an enormous price.The refreshingly clean tone and genial humanity of “It Pays to Advertise” will mark It as one of the big features of the entire program.
Newspaper Details
Princeton Daily Democrat
Princeton, Indiana, US
Fri, Jun 20, 1919
Page 2
Full Page
Clipped by
Mike L.
OH, USA 09 Apr 2018
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