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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
Colac Herald
Location
Colac, Victoria, Australia
Date
May 10, 1911
Page
6
A reader friendly list argues sixteen reasons to advertise wisely. It stresses intelligent spending over sheer expense, regular, persistent campaigns, and advertising as integral to business, not a mere external flourish. It notes that consistent advertising builds recognition beyond quick bursts.
A column reviewing Britain and Germanys naval arms race and the prospect of Anglo American and Irish issues. The piece cites Sir Edward Grey, argues for cautious peacetime diplomacy and possible nonaggressive alliances, weighs internal revolts in Germany, and endorses Home Rule as strengthening the British Empire while noting American protectionist trends and Irish self-government.
A Napier trader cites repeated use of Chamberlain's Cholera and Diarrhoea Remedy over three years, praising its relief for stomach pains and diarrhoea. The ad notes customers also report satisfaction with the product sold by Hilson and Co Colac and Boylan Bros Corronke.
Sporting note lists events for the Winter Meeting on Monday June 1 including 1 Handicapped Hurdles over two miles and 134 yards with prize details, 4 Handicaps for ponies and horses, a Novelty Pony Race handicap, a Flying Stakes five furlongs, and a Steeplechase about two miles. Officials named include steward J Hanvok F Ney ton J Wilson W Underwood J James and starter T W Hancock with timekeeper HU Smith and other officers.
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