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Tourists urged to stay an extra day on Alaska Highway route
Tourists visiting the Peace region are urged to linger as a new NRAHTA campaign “Live a Day . . . the Northern Way” promotes a longer Alaska Highway journey. The plan, timed with the Alaska Highway’s 60th anniversary in 2002, aims to showcase northern culture hospitality and events while boosting regional tourism and spending.
MENTIONED IN THIS ARTICLE
Mark Nielsen
PRBN
British Columbia
Alaska Highway
Chamber of Commerce
Moi
Northern Rockies
Alaska Highway Tourism Association
Nrahta
Dawson Creek
Ryan Maclvor
Naahta