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Newspaper
Canberra Times
Location
Canberra, Australian Capital Territory, Australia
Date
Mar 22, 1966
Page
10
A long critique of advertising practices argues that shoppers face ongoing pressure from media campaigns and gimmicks. It calls for honesty, clearer product descriptions, and fewer misleading claims to rebuild consumer confidence and support informed purchase decisions across oil heaters, fashion, and home goods.
Starting yesterday in the Mall a treasure hunt hides diamonds in ice blocks worth up to 150 dollars. Ice blocks melt to reveal if a diamond is found, then shown to two jewellers for prize claim. A canberra event marks anniversary with sidewalk sales, free rides, balloons, and 2,500 gift balloons for children.
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