The Abbottsford Post Weekly Journal Booster Issue
The Abbottsford Post outlines legal advertising rates and promotes local booster content. Editor Bradscosle Brown champions advertising to boost the district and town in a locally run weekly paper.
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Newspaper
Abbotsford Post
Location
Abbotsford, British Columbia, Canada
Date
Apr 26, 1912
Page
2
The Abbottsford Post outlines legal advertising rates and promotes local booster content. Editor Bradscosle Brown champions advertising to boost the district and town in a locally run weekly paper.
Friday April 29 1912 notes advertising as a faith among small town readers and the wide reach of newspapers as a modern promotional tool. It comments on self advertisement and the lure of fame, citing editorials and the rising Huntingdon Star as a new four page five column paper in Fraser Valley.
Michael Matoff born 1886 in Russia rose to fame after European training and joined Madame Donalda’s Canadian tour in 1906. He settled in Montreal opening a violin school and has since given many recitals in Canada and the United States and plans further European appearances.
The article notes Peterborough Ontario and Senator Cox closely linked as Cox aided Peterboro’s wealth via industry, while Peterboro supported his rise in life insurance and rail interests. Born in Colbourne, he moved to Peterboro in 1871, led Midland Railway, later selling to CPR, and became president of numerous companies before entering the Senate in 1896.
Mark Bredin, a well known Toronto figure born in the North of Ireland, started in a bread wagon before opening a shop. He bought a horse with his earnings, but the horse died of a disease, crippling the business. He remains a hard working, aggressive man who credits his success to keeping his coat on.
The article stresses milking the cow dry to prevent residual milk from inhibiting new secretion. It notes that thorough, regular milking twice daily is often sufficient, though some cows may yield more with shorter intervals. Regular timing reduces milk flow decline, and weighing milk best gauges a cow’s productivity.
An agricultural note advises shepherds to cull the flock before breeding season. It urges removing non breeders, ewes with poor lambs, old or tooth- worn animals, and scrubby shearlings, keeping only the strongest for future breeding. Early weaning helps lambs gain flesh before market disposal.
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