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at.c oarge sinkings are estimated to have cost the enemy 100 dead and wounded soldiers.ttnemy opposition encountered -njr._T}r^ svans, a former Milwaukee, I the operation generally -was weak,1although some bomber and fighterContinued on Page TwoMr. Mrs. Portsmouth Plan Spree at War s EndWhat sort of gadgets do Mr. and Mrs. Portsmouth plan to buy when the Axis has finally been scuttled, and pureha5ing power returns to normal? .The Chamber of Commrce of the . United States thought it might be [interesting to ask. And they found that the highest percentage of war-deprived families intends to buy automobiles.The number, in cold figures, ! amounts to some 3.675.000 families. And of the countries 35,000,000 families. almost two-thirds of the total named one or more purchass they almost centainly would make if the war were to end tomorrow—things they have found impossible or difficult to get with the war in progress.Increasing’ Demand The survey shows an ever-increas-ing public demand by Mr. and Mrs. Portsmouth for things . made scarce by wartime restrictions. It is based on samplings, through, personal interviews, with families making up the mass market.of America—urban and rural families hiving .incomes under $4,000 a year.“Our report,” says the U. S.-Chamber. '•indicates that not only are people planning early postwar purchases . but they are also accumulating the ncccssary money for these purchases. .'.‘More than half say they now have accumulated savings equal to at Ica^t 10 percent of their annual income.”The survey covers particularly consumer buying intent with respect to automobiles, homes, home furnishings. . home improvements and the like.10 Out of 1(H) Want CarBreaking down the figure of 64 percent who express an intention generally to buy, it works out pretty much this way; out of every 100 families. 10-will grab the savings and rush off to buy a car; seven will | toss- out the old icebox and .get a 'mechanical refrigerator: and another seven., tired of being unable to buy tubes, will get a radio.Six ol our 100 Portsmouth families will buy washin ^machines, four will buy. stoves, another four can we only as-far as an electric iron,and another four have thslr hearts set on a vacuum cleaner.Three gadget-enamored families plan to spend happy moments with ! their brand-new electric kitchen mixer, and two families want a sewing machine.Home Furnishin/rsAs far home furnishings, it works out thas way:Four will, buy rugs and carpets, another four will, lay linoleum, another four will get new livingroom furniture- and still another quartet plan to furnish up the diningroom. Three will buy bedroom furniture. I and four are so disgusted with the \ old place that they intend to build a house—or bay one—within .a .fewmonths of the’ war's end.jMost oi the home-buyers will .spend. from. $3,000 to $5,000, and 12 will spendmore than $10,000.; •: - -------Many will make improvements In' the house' anyway, ; and most of these will pains* it-The othcrs‘wiil put. on. a. new roof, .decorate the in-^rior, modernize the kitchen, addContinued on Page Two;'
Newspaper Details
Portsmouth Herald
Portsmouth, New Hampshire, US
Sat, Jan 08, 1944
Page 1
Full Page
Clipped by
Cathy P.
NH, USA 08 Jul 2018
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