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ScoutinReport 3 1By JIM BLOL’NTthat ‘kidTHEORETICALLY, the only publication calls competition remaining between stuff.”the American Football League This year nine major food and the National Football manufacturers were united byLeague are pre^season games NFLP Inc. Each firm pays anand the Super Bowl. The bid- annual rights fee of $25,000 fording for players, which form- use of the NFL shield on itserly started about this time of packaging. The nine also have the year, ended in June, 1966. joint advertising in which they when the merger of the t w o emphasize the slogan ‘“Serve leagues was announced. your family the foods served onThe approach of the draft all ^ NFL training tables.” (next Tuesday and Wednesday) Each of the nine products al-brings. memories of the strug- so will spend about $10 million g!e for talent which existed be- for independent advertising in fore the merger. which the NFL link is featured.Despite the AFL's 13-10 won- Strangely, it is women that lost advantage in 1968 pre-sea- •£* ads selt;,k- ‘e re afson games and the Jets’ Super ,bo .fr0Jm 18 10 «D...i .v,- PrvUc old. explained one NFLP of-Bowl win over the Colts, there °'a: ^plainedremain some important dif- “lal’ Ha s,ald P™ ,0lt;bal1 has fereiKes between the two wo appeals to women: 11)built-in. double-barreled sex_ , , appeal,” and (2) all those fe-Tnere have been some im- ma|( (ans from ,g |o „.lhportant developments in the lad . (.hi|drcn Ad |annfrs two weeks concerning one of M|(ve' (|)c campaip) se the major d.i.e.cnees. 50n reiKhed 85 per cent ofOne of the thc«e is a report womcn |n group an av-from the IV rating services eragC 0f f(lur an(j a half times, that the Super Bowl of 1%9 now purin„ 1967 sea-on NFLP-ranks No. 1 in IV sports audi- association advertisers used 259 ence. No other sports event players for 462 personal appear-has had more viewers, accord- anC(*s. The players were p3id ing to the surveys. This is good from 5100 t0 5590 for each ap-news for both leagues. pearancc.Two other reports have ‘Don’t forget,” explained an cheered the AFL. NFLP executive, “that playersOne TV survey showed the are very articulate. They’re col-AFL All-Star game last Sunday lege graduates. They have per-had a larger audience than the sonali’v. prestige and reputa-NFL game for the first time in ticn. They can’t miss.” history One of the advertisers, aMore important than lhal two- breakfast food reorescntative game, one-dale rating is the an- aa'd: Footballs the game ofnouncement of the 1968 seasonthe moment. Baseball has neverfmHincm; succeeded in promoting itselfthe same wav. Baseball doesn’t THE NATIONAL League, with have the unity. So ricsoite the more teams and more games, fact that spring is a better sell-
Newspaper Details
Hamilton Daily News Journal
Hamilton, Ohio, US
Thu, Jan 23, 1969
Page 73
Full Page
Clipped by
Theo S.
USA 03 May 2024
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