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Cycling.There is no branch of sport in which advertising ha-s become so uxiensivo and such u liao art ad in cycling. When a champion PUllfl down a record tho credit of the victory * elaironl by the builder of hia uuicbiue, the maker of hia tyroa, tin? paicuteo of his saddle, and the manufacturer of hid chain. Then :1m oil with which the machine was lubricated, the U*.~ clips which kept his feet .at the palais, the shoes bo wore, the training oil teed by hun. the soup he pat-nanAxl. and tho pills which a_*t his liver right, ail have a share in the victory. The nun himself Is link* tJi* but a peddling adv-rt':t*nnent. The Duke of Marlborough wu* am-ited in New York some tkuo ago for coasting” down hill in one of the parks. Advertisements gravely Inform us that he woe riding a Birmingham (Blnka) machine with Dunlop tyres, an Kadie chain, Ziiumy toe-Cllps. Shorland’a sLol-s, Carter's braces, sonieUxly'i talk stockings, and De Lisle'o garters.In Belgium thc-ro 10 a tax of lf per annum on cycles, anil the revenue derived w aU^ut £10.'JW a y,ur, varying, of course, according t• the popularity of the pastime. The money, however. dot* not go tnto tho general revenue. It u-- kept for improving the cycling highways, and a cinder path of about one metre In width from brmtwia 10 Namur s= in cour*£ of formation.W. Martin, the American professional, is now considered to be jbaoiutely the finest handimp rider in Australia. At Ballarai but Saturday he won both the hall-mile and one mile handicaps off scratch. Those who watched hun cutting down hia floldn any It wat a pcrfurmancv never excelled on this aide of the line.The Melbourne Bicycle Club, following tho example of the N.S.W. League, inn* decided to number co:n-peiitom at r-uv meeting alphabetically in the future. Each rider will wear tho same number throughout the whole of the mooting. Hitherto the figures chit aged With each ovetu, and caused much amfu-oion.Tho cycling boom, both bore and in the old world (aiys tho Melbourne Age”) shows not the aliglueai sign of bursting. On the iwmrary. ***’ f'’ver which Wf driving everybody to mount a pair of wbeela Ls Incoming more and inoiv epidemic. With the advent of the new yeir a great Impetus will lt;j.»ubik*s Ire given to the Importation of ntiehim» in Victoria, for It Is then that tin- high duty comas down; wtojk* with the rfiurdeu removed from etimo of the patent parts. local aujiuructur* Is likely to lake a big stride forward. For mouths imsc many people desiroua or ownUig a b:cyde haw been waiting till after Christ-map. in tho fond hope that tho lowering of U10 duly would give lbem a rauchlna many pounds chcn-plt; r than the present exorbitant pricxw. It is not likely, h my over, that th.ir sanguine uxpeciatkm* will bo realised. ITices have been raised aomewluu of late, not lwvau.se extra value bos been given, but oolc-ly In order that when tho New Year arrives a big apparent reduction might he made, which would really bo a reversion to the ordinary prices, or. at tho most, a pound or two below them. So that the benefit of the reduced duty will In this, as In other cast*, go almost entirely to the wily Importer, whilst the public will, if it wants to cycle, still have to pay a price out of all proportion to the cost of similar machines In England.At a recent meeting of the Amhfield Cycling Club, after dtecui*lng an app.*li:ulRin of .1 lady for membership, the club ruled that even if It had tho power to grant thi» application. It w'ould bo detrimental to it* interests to aci-cpt It. The application wtm refused. ami the svrorary was iiMLmcWd to refer tho ln.ly to tho secretary of the Sydney Ladies' Cycling Club.
Newspaper Details
Sydney Evening News
Sydney, New South Wales, AU
Wed, Jan 01, 1896
Page 1
Full Page
Clipped by
Richard N.
GB 03 Nov 2019
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