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inc uiauiuiu \ra.j ua, lucouay,”lt;**■» »- - - —__Newest daily paper built on happinessPHILADELPHIA (AP) -The Philadelphia Journal became America's newest dailvmnewspaper Monday, a sprightly morning tabloid heavy on sports, pictures, fun and love We re going to try to build our paper on happiness, on smiles, said editor JacquesBeauchamp, a sports writer for36 vears who once was a hock-ey goalie I figure you sell more papers on happy stories It costs 25 cents a copy, a dime more than the morning Inquirer and the afternoon Bulletin and Dailv News The first issue had birth pains in production and circulation and was several hours late reaching the newsstands But that didn t disturb Canadian publisher Pierre Peladeauin his first effort to crack theAmerican market He has said if he succeeds here he will move into Boston, Atlanta, Detroit. Chicago and Los Angeles Peladeau 52, who built a fortune on daily papers in Montreal and Quebec and a string of weeklies and Sunday magazines. wrote in the inaugural is-ue that his new publication will have more news, more sports, and more funNews to us means facts, he wroteNot what we think should have happened, but what really happened Like it or not We also believe that behind every story there s a positive angle, a positive side Even behind a murder a fire, or anv so-calledV -harmful event, there is something good that can come out ofitEarlier, Peladeau said the Journal wouldn't be biased or deal in crusadesPeople are getting up in the morning, they want to readsomething fast. easy. fun. he said We will have heavy headlines, jazzy headlines, and large pictures a lot of them Beauchamp said the paper won t be a scandal sheet, but that it would have a cheesecake picture, but no nudity, on Page 7 every day The tirst Page 7 had a World War II bathing suit photo of actress Bettv (Jrable. which was#a (JI favorite It also featured a half page pinup of a local model. too dressed to show much of the 34-23-35 figure the Journalsaid she had Half of the 64-page easy-to-read tabloid was sports and it had a four-color front page, which caused some of the production problems The paper didn t hit the stands until after the start of the morning rush hourVolume 1, No 1.1 guess we better take it said train conductor Don Davidson at a station newsstand Type was set and pages made up in the composing room of the Bulletin across the street from the Journal s still sparsely furnished office Then the 200 000 copies were printed in plants in Primos, Pa.. Vineland N J . and Trenton. N J Peladeau said he has spent less than $1 million getting the new paper started and estimated his break-even point is a dailv sale of 80 000I never go into the red very long he said
Newspaper Details
Bradford Era
Bradford, Pennsylvania, US
Tue, Dec 06, 1977
Page 8
Full Page
Clipped by
Anonymous
USA 24 Jul 2020
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