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A projected 1%» grass figure of 553 million in the 101 Shoney's Big Boy Restaurants dotting the southeastern U.S. has been made by president Alex Schoenbaum, of Shoney’s, Inc.*Slwney’s Chain Groiving Across 10-State RegionThis figure represents an increase of $10 million over 1*7.An increase in sales of 10 per cent was projected for the Charleston complex, which includes Big Boy restaurants in St. Albans. Huntington and Parkersburg.Schoenbaum points out that 29 new openings are scheduled lor this year in the Southeast, elevating the total number of Shoney’s restaurants to 130. Die 200-restaurant plateau is expected to be reached within five years.cosforfeeinscercsAn estimated 350 persons are employed in the Charleston complex, and about 6,000 are employed in the entire organization. .IT STARTED HERE IN CHARLESTONShoney’s 10-State Chain Began With BurgerNew- Big Boy restaurants planned for this year include an opening in Morgantown. Eight stores are currently under construction, and are expected to be opened in the southeast within the next two or three months. Celebrating his 20th year in| _____ iman cscnoenDaum) had somebusiness lasf year, Schoenbaum ffrea* ideas. Personally, I had had begun with a small, con-/°«?d myself with plenty to do, crete drive-in restaurant at the a_n?.. was wrapped up in thecorner of Patrick Street and the Kanawha Boulevard, known today as No. 1.THE modest, little business, although marked by the same pleasing personality that one finds in a Shoney’s restaurant ing in Cincinnati, which wai to have nationwide repercussions, Wian made this comment: Wc all got together. Alex. Dave Frisch and myself to talk about the Big Boy product, and 1 quickly realized that this young (Schoenbaum) had* t • # awuH t ^ kivaiuvnuaiuii O •» «#ftoday gave no outward sign of;‘ lheIe arc ncarly ^ Big Boy a budding giant.;raulahi«relmti:UfoiBancworei1SCIno ga n*evralCalifornia restaurant, I just didn’t realize the potential of Big Boy, and Alex helped mold my thinking.”His franchising concept was great, and It was evident be had organizational abilities. Today, Schoenbaum saysunits throughout the Unltedi States. In a recent survey by| Institutions Magazine, Big Boy was listed as the nation's fourth largest dispenser of food, ranking only beblnd the U. S. Army, U. S. Navy and Howard Johnson's.” Despite the inroads of time devoted to sports, charity and civic affairs, Schoenbaum continues dose association with his rapidly growing organization, and personally directs a three-times-a-year meetings with his 10 state affiliates, serves as s member of Big Boy, Inc.. .is active ss operational bead of his restaurant operation in Charleston.parav10I*nUCcosacccoscertheF*2,1onetortbsdritheedthemLthebulladIn recalling how it all began,;Schoenbaum says, “When 1 open-i ed my second restaurant in Ka-i nawha City 1 was looking for, something to give us character; and establishment in the consumer's eye.Amex Shareholders Double in DecadeT;bilWibesir“I traveled all around the | southeast, bul kept thinking of irrrn!“,r: «««_ «** *195, 'Haack. president of the NewIn *1951, then, Schoenbaum;^* aligned himself with Bob Wian, nouncclt;1 lhf a*t- v.;--, owner population has reached aowner population new high of 24 million.In disclosing the figure, Haack said the number of Americans owning stock hasfounder of Big Boy Franchises. Inc. He was given franchise Big Boy rights to 10 southeastern states — West Virginia, Virginia, North Carolina, South CarolinaLouisiana and Ark-Tennessee ansasi growth is some six times the percentage increase in generalTV number or stockholders has nearly doubled every eight years since 1952 when the exchange. In the first census of sbareownership. reported a total of 6.5 million.The gain of L3 million shareowners per year since 1965 compares with an average of abont one million new investors a year between 1962 and 1965.The exchange said itlimalcr tliof t,ll .1es-
Newspaper Details
Gazette Mail
Charleston, West Virginia, US
Sun, Jan 28, 1968
Page 127
Full Page
Clipped by
Robert T.
NY, USA 22 Apr 2016
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