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Charleston Drive-In Zooms:bTo Huge 10-State BusinessBY FRANK SHAFFER Business Writerthe Kanawha City Drive-In uhich,moving outside the Kanawha Val- [ opened originally in 1950. Iley. Three restaurants were,0 At the original building omopened in Huntington and two in'* Kanawha Boulevard we werel Parkersburg. Then came the cx-experimenting with what welpansion outside West Virginia* thought was a good, new conceptwith franchised stores, in food service. recalls Alex Before 1958. Shoney’s rcslau-A 20 by 24-foot cinderblock; building erected here in 1946 as an experiment in food service has grown into a 10-state. $15 million business.The 16-ycar growth record of Parkette Foods, home of Sbon-ey's Big Boy, is one of the most interesting postwar business stories in West Virginia. The story !is spotlighted this week as Shon-jey'S prepares to open on Wed* [nesdv a 10O-scal dining room atSchoenbaum. president of the F»rm. We were right and went ahead with our plans. The present building at that location was opened in 1M3.The 50s were a period of rapid expansion. Shoncy s opened in Kanawha City, on Summers Street and in South Charleston before rants were operating in Rich-j mond. Salem, Hampton, Norfolkj and Newport News. Va.. Roches-i ter. N. Y.. Philadelphia. Chatla-j nooga, Charlotte and Wheeling, j After purchasing Hodo's Drive*: In on the boulevard east of Elk. River in 1958. expansion con-! See DRIVE-IN, Pg. 12. Col 1-
Newspaper Details
Charleston Daily Mail
Charleston, West Virginia, US
Tue, Apr 17, 1962
Page 12
Full Page
Clipped by
Robert T.
NY, USA 19 Apr 2016
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