Hide Article Text (OCR)
THOSE DOCTORS.Now that Phenomenal Kraus” and most of his cqrps of assistants have gone away, and with a bar’)” or Marshalltown money, the question, “What is the secret of their phenomenal success?” is pertinent. We have reference particularly In this connection to their success in drawing big crowds—and making money.• Advertising is the key to the whole business How many Marshalltown people know Drs. Kraus and Anse'hne before they oame, or of the remark-| able cures they had previously and elsewhere effected, exceptas they read | of them in the newspapers? And every. line of this very entertaining reading matter, both before and since the arri val of these doctors, was paid for at the regular advertising rates. Furthermore, their advertlslngthills were paid promptly, cheerfully and without one kick. They regard advertising as a better investment than any gold mine, far better than govern-1 ment bonds and equally safe. And why should they not? They reap enormous returns from It, Without 1 Its potent and far reaching power they : would still be In obscurity, if not In , poverty. It Is their road to riches.: Why should they not travel it?| Newspapers have stated and reiter-' ated, time and time again, that “it , pays to advertise.” They have dem-; onstrated it beyond ail question. Still ' there are a lot of people who think ' the newspapers say this because of ' selfish interest, that It is their medl-um of making money and therefore it is hut natural that they should exploit it Hut In this one instance alone of I “Phenomenal Kraus1'we think it has ^ lias been strikingly proven that the profits accrued to the advertiser rather than to tlie advertising medium.' tlie ’ ew-papers.. L'r Kraus and bis men have an ar I tlct1 to sell. It; is not our purpose to , discuss its merits, ilsellleacv as a remedy for human ills. Its proprietors . doubtless have great faith hi itscurn tlve qualities, but their success de-[ ponds upon their ability to inspire t just as great faith or a greater in the |. minds of the public. And they do . this by lavish and judicious advertising. ,It seems to us there is a lesson In- all this that our home physicians• might heed to their lasting advan-) tage. They are men who are tlior-i oughly posted In their profession,3 graduates of the best universities and , possessed of diplomas of the highest• class, They thoroughly understand r the diagnosing of disease and the pro-' scribing of remedies, They would i quickly resent as an insult If not a 11-i bel any Intimation that their medli clnes are not fully as ellicaclous as I those of “Phenomenal Kraus.” i Why, then, do they not use the 1- same means to Impress these facts 1• upon these people that Dr. Kraus ■ does? The answer is the old, thread-- bare statement that it is contrary to : the time honored ethics of the profession. Pride, therefore, keeps many a ’ competent physician poor all his life while If he would cut loose from this i unreasonable and unjust restriction he might achieve both fame and wealth In a comparatively short, limeWe have said that Phenomenal- Kraus” gained the confidence of the people, lie did more than that, however, lie gained their good will Our local doctors cun do the same thing If they adopt ihe same methods and once tin y have secured the good will of the public they are on the high road to permanent success and aillu ence.—J. O, Adams, In Marshall lie Hector,
Newspaper Details
Semi Weekly Herald
Eldora, Iowa, US
Wed, Sep 27, 1905
Page 1
Full Page
Clipped by
Anonymous
USA 28 Mar 2024
Other Publications Near Eldora, Iowa
Hardin County Index
Eldora Herald Ledger
Semi Weekly Herald
Herald
Plat Book of Hardin County Iowa
