atat-bywasimi-atelingio3001idaywillaueeefenedindsettsachJal.,ofete-merlortintyJali-heongis aLetter to Ludwig Heller.Branford, Conn.Dear Sir: Would you rather have your customers speak of ynur shoes as wearing well, as not running down at the heel, as turning water, and taking a shine; or wag their heads and say nothing?We’d rather have ours, at long intervals, say: “We want some morepaint, and we want Devoe.” We know it isn’t in human nature to paint veryoften; we don’t expect’em to, Ali wewant is to paint what they have to paint, whenever they paint it; the longer the time, the surer tD«y are to come back. There’s business enough in the world; there are houses enough to paint; let ’em take their time,If we were a shoemaker, we’d makeshoes shoes to last half a lifetime and the whole town.Yours TrulyF. W, Devoe Co.New YorkTo~jHOcC(PluiCON