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Los Altos Village' *Features ZolatonemrAUGHN S. BLANCHARD, ^ painting contractor for Los Altos Village, 1798 Bellflower Blvd., has been in the business for 17 years, long enough to know that the best methodsare those that are “tried and true.”That's why he frankly was a little skeptical when he was approached three years ago by the developers of a new paint product called Zolatone.It wasn’t that he couldn’t see the decorative possibilities. They were readily apparent. The multi-color effect gave walls a definite depth and natural softness not obtained by any other paint.It has blending characteristics which positively accented the furnishings’ color. There was no questioning the beauty of a wall painted with Zolatone.But Blanchard wasn’t convinced about “the other qualities. The developers claimed it was impervious to grease, moisture and the clinging of dust. They guaranteed it for 10 years.They let him put it to test to prove their contentions.He subjected a “Zolatoned” panel to intensified ultra-violet ray lights, the power in two hours comparable to a week’s strong sunshine.He kept the panel under the lights for 100 consecutive hours. There was no oxidation or color breakdown. There was no fading or “chalking” as there was with a panel coated with ordinary’ paint.He subjected it to a scrub test 103 times stronger than that put to any enamel on the market. The Zolatoned panel looked as if it had just been painted.Blanchard found that alkaliin the plaster would not burn off the color or peel it from the wall. Several other tests were conducted and Blanchard wound up ready to stake his reputation on Zolatone.Even if he weren’t convincedI JETthen, he would be today. He’s had Zolatone on his own walls for the past three years. Susie,his four-year-old daughter—likeall children do—sometimes gets grease on her fingers. Even Stephen, 9, after chewing a drumstick, is a little greasy.Like all normal children, they somehow can’t escape distributing a little of that grease on the kitchen wall. Blanchard has watched his wife, Vinnette, with just a cloth soaked in water, remove that grease simply and readily, without leaving any tell tale fingerprints.He took the idea tof putting Zolatone into a Southern California housing development to Ken Albright, of Mac-Bright, Inc., builders of Los Altos Village.Blanchard was honest.“It will cost you 20 percent more,” he declared.Albright thought for a moment.“It ^will be worth 10 times 20 to* the people who buy our homes,” he said. “We’ll do it.Record crowds touring Los Altos Village and the painters* union have backed that decision. The union admits its the finest paint job ever done in a Southern California housing development, according to Blanchard.More than 15,000 persons have visited the new homes and more than 1000 have bought homes there.The 750-home development includes two-and-three bedroom residences. They may be purchased as low as $9995 and are available under GI loan and FHA financing plans.Two model homes furnished by Aaron Schultz are near the sales office, 1798 Bellflower Blvd., and are open during the evenings as well as days.Walker 6 Lee are sales agents for the Lloyd S. Whaley development.Application of Zolatone, a highly specialized process, is restricted to state licensed union paint contractors.
Newspaper Details
Long Beach Press Telegram Southland
Long Beach, California, US
Sun, Oct 28, 1951
Page 8
Full Page
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USA 08 Apr 2022
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