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4 Times-Standard/Arts C# Leisure Week of Nov. 27-Dec. 2,1992Fortuna’s K a departureJack Rabbit, a hare in Western attire, is the mascot for Fortuna’s KJAK, a new country station simulcast on AM and FM.KJAK will have a mix of local for the AM station and 6,000 Wattsand satellite programming, which for the FM station. Althoughis similar in concept to Eureka signal range is very unpredictablerock station KXGO. Hermes said in mountainous Humboldt County,local radio personalities will be Hermes estimates that the AMhired for weekday shows. At night signal reaches from Garberville toand on weekends the station will Gold Beach, Ore., while the FMbroadcast a satellite feed from signal — which is currently in aWSIX, a popular country station in test mode — has a range fromNashville, Tenn. Fortuna to McKinleyville.While he complemented thelocal competition, Hermes is con- fWaiiia Saanfident that KJAK will prosper. He ^says the station will be big on play- Wlf|j|jfeiaflfting requests and sponsoring pro- ww I «l QlJWamotions and contests. “Jack Rab- xatrt ybit,’’a hare in Western garb, is the Wrl~r«0¥. Z#station mascot, and various pro-motions will have ‘‘Jack’’ in the „... ~works well in country markets. ” I mm mKJAK’spower is at 10.000 watts V ■ VlffVVIffl 1New country music station
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Eureka Times Standard

Eureka, California, US

Fri, Nov 27, 1992

Page 28

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