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mart to havemart are national-brandK mart will open its doors to the public in Alvin at 9:30 a.m. Nov. 20 with grand ceremonies and a ribbon cutting sponsored by the AlvinChamber of Commerce.The previously reported opening time of 10 a.m. has been changed.K mart Corporation has based its marketing philosophy on the idea that“discount” means lower prices without sacrificingquality.The K mart concept of discounting doesn’t involve giving up value for a low price. All items sold are first-quality - no seconds or irregulars. And some 75 per cent of all goods sold at KitemsThe remaining 25 per cent is “private label” merchandise, including such popular items as Focal film. Dynakids shoes, Challenger men’s jeans and KMC television sets. Most private-label products offer a lower-priced option to national-brand items.But private labels don’t mean lower quality. K mart’s private-label goods must equal or surpass comparable national brands in quality. Under the eye of a quality-control staff at K mart headquarters. K mart merchandise is “put through the wringer” in tests that simulate the toughest usingconditions.Keeping K mart prices low doesn't mean sacrificing customer satisfaction, a spokesman said.A “satisfaction always” policy is offered to make sure customers recieve prompt and cheerful service on exchanges or refunds.In spite of the familiar K mart look, each of the more than 1,750 K mart stores in the U.S. and Canada has its own identity.The store manager plays a key role in making a Chicago K mart different from a Peoria K mart. Each manager has flexibility in merchandising, placing orders directly with approvedsuppliers. This local control assures that a store in Alanta will have plenty of suntan oil but a sparser selection of snow shovels.Store managers also strive to assure that K mart is not being undersold. Though K mart headquarters sets a recommended selling price for many items, store managers may reduce a price to meet local competition.K mart’s discount strategy does not imply cut-rate clientele. The typical K mart customer is a resident of the community in which K mart is located, but K mart’s discount philosophy appeals to the value-conscious customer from all income levels.
Newspaper Details
Alvin Sun
Alvin, Texas, US
Wed, Nov 12, 1980
Page 3
Full Page
Clipped by
Travis G.
TX, USA 11 May 2023
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