A remarkable illustration of the value of advertising—when systematically and attractive ly conceived and followed up—is to be found in the case of John Noble and Co. Ltd., of Manchester The advertisements of that lirm appear frequently in this and other journals, and in a pamphlet before us, the progress made by the business since adonL mg this policy and making it possible for ladies' h do their shopping by post and get their goods direct from the warehouse, is strikingly set forth. The business is just now being converted into a joint stock undertaking, but wc understand there is to be no change in the management.