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on wheelsNow you can have a car that’s as comfortable on hot days as your air-conditioned home, office or favorite theater.Now you can ride in draft-free coolness at the temperature level you choose —even when the outside reading is 110° and more.Now you can take a full complement of passengers through the thick of traffic on a sweltering day — and each one of you will keep looking and feeling fresh as a daisy at dewtime.But note this: what Buick put into its Airconditioner goes far beyond the usual.For the advanced design of this Buick unit provides dual roof ducts that distribute up to 300cubic feet of cooled, freshened, filtered, air per minute to all parts of the car interior evenly and constantly—without icy blasts and 'drafts on your neck, shoulders,legs.passenger can guide a gentle breeze of conditioned air exactly where he wants it.Of course, the advanced Buick Airconditioner is automatic.You. switch it on, choose the temperature setting you want —and that level of coolness is maintained constantly. It thoroughly conditions the air around you —automatically. It carries off heat, stale air, tobacco smoko—automatically. It continuously introduces outside air into the system—automatically.Air intakes on each side of car introduce outside air into system.You do this with the new BuickAirconditioner—the completely practical unit available atextra cost in 1953 Super and Roadmaster Sedan and Riviera models.Grilles in Buick's exclusive dual roof ducts insure droft-free distribution of conditioned air—ond also provide individual control of oir direction as desired.What’s more, these exclusive roof ducts have individually controlled air directors above the side windows. So each window-seatIt’s fast-acting, too. Even after an hour or more locked up under summer’s hottest sun, the car interior can be brought to a delightfully cool comfort in a matter of minutes.And it’s really compact. The cooling unit itself fits neatly on a narrow shelf in the big trunk compartment—leaves plenty of room for luggage and the like*Why not drop in on us and try ademonstration?You'll find that the amazing BuickAirconditioner with its exclusive dual roof ducts is the ultimata comfort in hot-climate driving.*Buick Airconditioner available in 1953 Roadmajtefi rad Super Riviera and Sedan models at extra cost,THE GREATESTReturn air grilles on package shelf help maintain continuous circulation of conditioned, pollen-free oir.WORCESTER72 SHREWSBURY STREET, WORCESTER, MASS.WHEN BETTER AUTOMOBILES ARE BUILT BUICK WILL BUUD THEMBUICK CO.MARLBORO BUICK COMPANYQUINN BUICK COMPANY 107 EAST MAIN street, marlboho, mass.114 SOUTH MAIN 8T.. NORTH BROOKFIELD, MASS. NELSON MOTOR COMPANYCLINTON BUICK COMPANY COR, PARK AVE. A CONGRESS ST, MILFORD, MA89.710 MAIN 8TREET, CLINTON, MASS.IN SO OREAT YEMSPARK AVE. BUICK CO.*16 FABK AVENUE, WOICOTTI, HASS.FRENCH BUICK, Inc.I PHILLIPS STREET, WESTBORO. MASS.KUNKEL BUICK COMPANY156 MAIN STREET, WEBSTER, MASS.
Newspaper Details
Worcester Telegram
Worcester, Massachusetts, US
Wed, Jun 10, 1953
Page 2
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Anonymous
FL, USA 16 May 2021
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