SEAL BEACH, July 17.—Alamitos Bay, for several years has not been heard of, but from the first of August it promises to be one of the leading seaside pleasure resorts. The new company that has taken it over has put all its efforts into making it a most desirable seaside resort, as well as a resident city. There will be a cafe known as the New Casino, with a jazz orchestra to furnish music for the diners, dancing pavilion and a plunge, and surf bathing. Mr. A. W. Ellis is president; Roy Edwards, vice-president; John Bron ner, secretary and treasurer; S. Re hart, attorney. Mr. Edwards is well known to the various athletic clubs of Los Angeles, and has been with the Jewel City cafe for the last two seasons.